Slovenia is to become the new capital of adventure tourism in Europe
- 27% of respondents said they usually book an adventure holiday.
- Adventure and sport is the fifth most popular type of holiday, which has a special impact on Slovenian traditional visitors: Czechs and Dutch.
- Many tourists crave open green spaces at home for months.
Inspired by its recent international tourism campaign, which focuses on adventure tourism, inbound tourism in Slovenia is expected to increase to 5.7 million arrivals by 2024, an increase of 22% compared to the pre-pandemic level.
According to analysts in the tourism industry, “adventure and sport” is the fifth most popular type of holiday and has a special impact on traditional Slovenian visitors: the Czechs and the Dutch.
Slovenia is home to some of the most amazing landscapes in Europe, but it is surprisingly missed by many tourists. However, it is Slovenian Tourist BoardThe recent campaign has revived the destination with a focus on adventure tourism, natural beauty and national parks.
In a recent industry survey, 27% of respondents said they usually book adventure holidays. Adventure tourism has also proven to be more widespread in some key Slovenian origin markets, such as the Czech Republic and the Netherlands, with 40% and 32% of respondents stating that this is the type of holiday they usually book.
The timing of the Slovenian advertising campaign is ideal. Many tourists crave open green spaces at home for months. Due to the restrained demand for adventure travel, international tourism in Slovenia will recover faster than in some other places in Europe.