“Russia – the Land of Opportunities” signed a new agreement on personnel training: Society: Russia: Lenta.ru
The presidential platform “Russia – a country of opportunities”, “Dialogue” and the non-profit partnership “RASO” agreed to cooperate in the field of training specialists in the field of Internet communications. The corresponding agreement was signed during the next module of the “New Media Workshop”.
The document was signed by Director General of Dialogue and Dialogue Regions Alexei Goreslavsky, Deputy Director General of the presidential platform Russia – Land of Opportunities Olga Buzhinskaya and President of RASO Evgeny Minchenko.
“We have one goal – the transformation and digitalization of processes in human life. And for these changes, for building a new dialogue, we need professional cadres who have mastered modern information tools. Training of specialists for the state digital is one of the key areas of Dialogue’s work. The cooperation agreement strengthens joint work on training and professional development, including representatives of government authorities and employees of the Regional Management Centers, by interacting with the most advanced and strong structures in the field of PR and attracting the best practices, including from the commercial sector. “Russia is a country of opportunities” and “RASO” is striving to prepare demanded specialists in the field of Internet communications for the whole country, ”said Alexey Goreslavsky.
Olga Buzhinskaya, deputy general director of the autonomous non-profit organization “Russia – Opportunities”, in the spring the presidential platform and “Dialogue” signed an agreement on the training of specialists in the field of Internet communications.
“The agreement we signed today opens up new opportunities for attracting high-quality PR experts to the program. Representatives of RASO will become speakers of the workshop and will be included in the expert pool of the program. And their expertise and that of the association are raising the level of training in strategic communications services under our program program, ”she said she said the level of training in our communications program.
RASO President Yevgeny Minchenko recalled that this is the oldest public organization in the field of communications in Russia, which turns 30 this year. He also noted that cooperation with the autonomous non-profit organization “Russia – the Land of Opportunities” and “Dialogue” is a very good opportunity to share experience.
“This is the very case of partnership between non-profit structures, commercial organizations and experts for the purpose of positive social change, an open dialogue between society and the authorities,” said Mikhail Kanavtsev, head of the educational program “New Media Workshop”.
The educational program “New Media Workshop” is focused on the preparation and creation of a “digital” community in the field of PR and media. More than 80 people attended the first stream of the Strategic Communications direction.
The program for PR specialists consists of three full-time educational modules, which are structured according to the principle of the author’s workshop. Throughout the entire training program, students are accompanied by a master from among professionals. Among them are Maria Zakharova, Director of the Information and Press Department of the Ministry of Foreign Affairs of Russia, Sergei Mikhailov, Director General of TASS, and Andrei Gnatyuk, President of the IMA GROUP communication holding.
The speakers are the press services of the communication direction of the key authorities and commercial companies, as well as the programs of PR and SMM agencies.