Recognize with a scent the tram line in which we have just boarded : this is the goal of the fragrance, broadcast since Monday in a tram line in the Caen agglomeration. An unprecedented experience in France, the goal of which is to help people with disabilities to find their way around.
Masks on the nose and, for many, a little cold, travelers have a little hard to feel the novelty. “Although if, by lifting the mask a little, smiles Anita, we smell something … it smells of Febreze!“So not quite.”These are in fact notes of mandarin, anise, violet, jasmine and musk“explains Maxime Foret, accessibility referent at Keolis. And he emphasizes that if the perfume is discreet, it is because it is an experiment. “We chose to go in small doses at the beginning so that the smell was not too overwhelming.“.
This olfactory information is added to the visual and audio announcements well known to passengers. The objective is to make life easier for as many travelers as possible. “We naturally think of blind or partially sighted people, but there are also people who cannot read, or who do not speak our language.“. This perfume is in any case very useful when several tram lines use the same track. “This is the case on four stops in the city center of Caen“.