Winner of the “Toulouse Impact” call for projects launched by the Metropolis, as part of its employment recovery plan, the Faireco association support residents of priority neighborhoods in the Pink City in their ecological transition. And it is through concrete workshops that the founders want to encourage families to change their habits.
“In our country, working-class circles are low polluters, and yet they suffer, more widely than the rest of the population, the consequences of environmental degradation. It is from this observation that Mélanie Tuffreau and Cédric le Fur started out, when they created the Fairéco association in October 2020, whose primary mission is to support Toulouse residents in the ecological transition, in particular in the neighborhoods. popular. Indeed, “the inhabitants generally already have a culture of sobriety and resourcefulness. The latter is often constrained but it is a good starting point for explaining to families that the ecological transition is perfectly accessible to them. In fact, without knowing it, they have already started it, ”notes Mélanie Tuffreau.
To go further, Fairéco offers the inhabitants of Empalot and Bagatelle to permanently change their habits to adopt ecological gestures on a daily basis. Thus, the association organizes “family challenge”: these are several workshops, set up in partnership with local social structures (centers, district authorities, etc.), during which participants undergo basic and social rules. tips for reducing their environmental impact.
Participants register for five monthly workshops organized according to seven themes: ecological cleaning, ecological bathrooms, anti-waste cooking, waste sorting, saving water and energy, gardening and composting. “There, we explain to them how to make their laundry, we give them tips for reducing their electricity consumption, or we teach them to cook seasonal fruits and vegetables,” explains Mélanie Tuffreau. New skills to adopt new candidates. An objective validated during an individual interview at the end of the support during which the participants compare their pre and post challenge attitudes.
Ecology is not just for sores
“Most of the time motivated by the preservation of their health and that of their children, and the desire to protect the place where they live, the inhabitants of working-class neighborhoods are much more interested in ecology than we might think so, ”explains Mélanie Tuffreau. A finding already observed during experiments started in Roubaix, through a zero waste family challenge. “In the 4th poorest city in France, the operation was a success. The participants were particularly enthusiastic, and even proud of their change in behavior, ”says the co-founder of Fairéco. The savings made thanks to these ecological gestures are only the icing on the cake. A family supported by Fairéco can thus save up to 500 euros per year.
A new challenge is launched
About ten homes in Empalot and Bagatelle were used for the first experiment, which took place last April. “And the feedback is very satisfactory, since the participants clearly changed their behavior, quickly and easily, according to them”, confides the co-founder of Fairéco. A report which has inspired other families, in a snowball effect, and which arouses more and more interest, in particular that of Toulouse metropolis. The community launched a series of challenges “to build the city of tomorrow”, for which the association was awarded. The latter also won the Toulouse Impact call for projects, as part of the Metropolitan Employment Recovery Plan.
This recognition will allow Fairéco to extend its system. Thus, registrations ([email protected]) are open for a new “family challenge” which will be able to bring together 40 living families in the districts of Empalot and Bagatelle.