In Lyon, Calicéo raises 100 million euros and targets eight new destinations
The specialist in balneotherapy and well-being in France Calicéo announced in Lyon to raise 100 million euros to continue its development. The company intends to improve its territorial network with eight new centers in the country.
A fundraising of 100 million euros for Calicéo in Lyon
It is difficult to separate the well-being in our territory from the name of the brand. After more than 20 years of experience and existence, the Calicéo balneotherapy company, whose head office is based in Sainte-Foy-lès-Lyon, has announced a leverage of 100 million euros in Lyon.
“Three years ago, the Ekkio Capital investment fund and Marc Léonard, president, generated the acquisition of six centers, recalls the company in a press release. They launched a first phase of transformation of the brand’s development.
It is in this continuity that Calicéo announced that it had secured a first fundraising of 100 million euros in Lyon. New investors are taking over the ship: GF and BNP Développement.
They will fill the crew made up of Ekkio Capital, LGMH Holding and the Management team. “This new round of funding takes place with the company’s historic banking pool”, specifies the press release.
Eight new openings in the years to come
Specialist in well-being through water, Calicéo offers a comprehensive offer. Balneotherapy facilities, a fitness and spa offer. Relaxation pools, saunas, hammams, aquagym or massages provide a wide range of possibilities.
Today, the company has several centers in Lyon, Toulouse, Nantes, Bordeaux, Pau and Perpignan. “The brand is pursuing its ambition to make the benefits of balneotherapy accessible to as many people as possible”, notes the Calicéo press release.
In other words, we will have to count on new openings in the future. Calicéo plans four: Saint-Cyr-L’École (Yvelines), Lieusaint Sénart (Seine-et-Marne), Cormeilles-en-Parisis (Val-d’Oise) from 2023 and Marcq-en-Baroeul (Lille Nord) in 2024. “These projects were made possible thanks to an enthusiastic collaboration of the cities concerned”, welcomes Calicéo.
This deployment will not stop there. If the projects are still conditional, the company plans to open other centers in eastern Paris, in Strasbourg, Marseille and Nice. We will have to wait until 2025 to see these structures flourish. “Calicéo is already planning to export its concept to several European capitals”, also announces the company.
Calicéo will enrich its offer with health
As for his services, Calicéo also intends to add new strings to his bow. Renowned for its Relaxation and Fitness offer, it will support it through the practice of well-being activities such as yoga or pilates.
The company will also try its hand at health prevention “Thanks to new equipment and services”. Calicéo’s objective will be to offer “Unique experiences, often inaccessible or unknown to the general public”. These should promote blood circulation and respiration, muscle recovery, or reduce the effects of stress.
To do this, the balneotherapy specialist will offer different practices. Light therapy, music therapy, aromatherapy and soft cryotherapy for example. Calicéo will also develop hot-cold leg courses and halotherapy to offer the benefits of sea air.
Finally, note the desire for the company to personalize the customer experience. “We give visitors the opportunity to prepare their route upstream from their place, details Calicéo. This optimizes their moment of relaxation and the benefits of their visit.