No, this is not a vaccination line. This is the opening of the Berlin branch of a hip skater label called “Supreme” on Torstrasse.

“Supreme” is a trendy clothing brand (streetwear) from New York. Their collaborations with luxury brands such as Louis Vuitton made “Supreme” a mega-hype.

The brand’s collections are being sold out rapidly and resold for multiples, sometimes four to five-digit amounts. “Resell” is what it means today.

To visit the new shop on Torstrasse, you had to register in advance for a raffle. If you had the luck of the draw, you could stand in line – and then shop for 15 minutes in the store.

What sounds absurd to some is the brand’s recipe for success. Principle: If you want to be accepted, you seldom do yourself.

The very limited editions can bring real money. “Such a T-shirt for 40 euros can be easily resold on the Internet for 200 euros,” says Tim, a skater from Hamburg who came especially for the opening.