Salzburg advertises with “Kaiserschmarrn guarantee” – salzburg.ORF.at
Winter tourism
“Kaiserschmarrn guarantee”, in other words, an unconditional and safe winter season in Salzburg this year. This was promised at a press conference to kick off the winter season on Wednesday in Vienna. Ex-ski stars Marcel Hirscher and Rolando Villazon are promoting a winter holiday in Salzburg.
“Marcel Hirscher’s swing could also be a Mozart violin concerto” – Rolando Villazon surprised the program for the Mozart Week 2022 on Wednesday in Vienna’s Hotel Sacher with swing and courage for a big balancing act, which will take place on January 27 of next year. They hope to combine culture and winter tourism, which is why ski gondolas in Vienna’s Kärntnerstraße were also geet at the presentation.
Ex-ski star Marcel Hirscher also assisted at the start of the winter season and once again presented his self-made skis to the public. One wants to defy the current infection situation with optimism and, like the head of the Salzburger Land Tourismus GmbH, Leo Bauernbergere, with a “Kaiserschmarrn guarantee”. One is firmly convinced that there can, even must, be an open winter season.
Combination of skiing and culture
One proclaimed a World Cup ski feeling for everyone (Hirscher), the other propagated Mozart off the beaten track of classical high culture (Villazon). In any case, people in Salzburg are hoping for a revival of winter tourism through the combination of alpine skiing during the day and Mozart in the evening. That is why there are also shuttle buses from the state capital to the ski areas – and it is also pointed out that. “Sustainability is a big issue for us”, says the board of directors of Snow Space Salzburg, Wolfgang Hetteger.
Sacher boss Matthias Winkler emphasized that winter tourism in the form of a combination of culture and skiing is also important for city hotels.