Flamengo intends to create a company in Portugal only after attracting investors to buy a club
The project for the purchase by Flamengo of a club in Portugal – Tondela is the apple of its eyes – also foresees the creation of a company so that the right to use the brand is transferred to investors. This stage, in this case, will only advance when a board of directors obtains financial supporters for such a plan, according to O GLOBO found out.
Prospecting in the United States market also motivated the creation of a company in Nevada, but she proposed to give access to the numbers and conditions to take the project off the ground in Las Vegas. Flamengo backed off and closed the company two months later.
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The registration was revealed by the Sportlight Agency last week, and it contained the names of Flamengo as an institution and also the vice-presidents Rodrigo Tostes and Rodrigo Dunshee. The creation of the company was done without consulting the boards or approving an amendment to the club’s bylaws. Now, one board imagines that the European project is more likely to move forward and demand such consultation.
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The directors understand that the statute does not prohibit it, but it would be interesting to create such a rule and standardize this type of operation, especially since there are others of this type with Maracanã and the public bank BRB.
In addition to the public records published by the Sportlight Agency report, the “Nevada State Secretary” has confirmed the constitution of “Flamengo USA”. In a note, the club explained the following:
“Flamengo was prospecting partners to open a team in Las Vegas, as is well known. However, the business in the US did not advance as imagined by the leaders, as the 2nd division model did not attract. Thus, Flamengo provided for the closure of the company. If the previous deal advanced, after international bureaucratic procedures and approval by the Board, how quotas would be passed to the Club, which would become the sole owner of Flamengo, USA. The company was just a “shell” made to streamline and receive the club in the future. However, as a negotiation did not progress, the company was closed shortly thereafter, as recorded in Nevada’s public records”.
According to those involved in the project, there is no impediment for the associative club to have a shareholding in the company abroad, mainly because it will be a minority shareholder. According to members of the association, there are risks of Flamengo going into debt with the purchase of SAD from Tondela. Therefore, there is a concern that the debts incurred will be approved by the councils.
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Flamengo already has the support of important companies in the market to get an idea off the ground, but the contract still needs to be made official. The Ernst & Young audit will validate the project.
It will be up to Win The Game to be the main partner to make it possible. Structure the project and do market research, newsletter. When signing the contract with Flamengo, the company will bring BTG bank to validate the business plan. Checking a seal to ensure investment settings are correct.
Then, it will help with the placement of the project with private investors, and will raise those interested. After allocating all the capital, a company’s function will be to settle an operation, that is, to make shares available to investors. BTG does not file appeals.
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But what is Flamengo’s goal to have a club in Portugal? The same with multinational teams around the world. Make money by exporting football knowledge and athletes. The club would come in under its brand name and provide players and personnel, not financial resources.
With more and more investment, the plan is to get a place in the Europa League and, who knows, in the Champions League, increase visibility and profit. Although the colors of the Tondela are green and yellow, time would have a uniform of red and black.
Hour
Tondela was founded in 1933, and since 2015 is in the first division of Portugal. The stadium used is João Cardoso, with capacity for 5 thousand people. According to reports from athletes and businesses operating in Portugal, Tondela is organized, its stadium is very beautiful, with an impeccable lawn.
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Commanded by Spanish coach Pako Estaran, it has a squad made up of young athletes, some Brazilian Brazilians. Daniel dos Anjos, striker revealed at Flamengo, for example, is a starter at Tondela. The possibility of partnership between clubs has already become a topic among players, due to the power of the Flamengo brand.
But according to those who follow the team closely, to play for Tondela, Flamengo doesn’t send second-tier athletes, under-20 or without perspective. At the level of the championship, it will be necessary to export what the club has best at its base.
A city
Tondela is a village with 6 thousand inhabitants, close to Viseu, the big city next door, where the club’s players live. The fact of having a small crowd and not so much pressure compared to other Portuguese teams helps Flamengo’s project. Each team match has about a thousand fans in the stadium, which has been completely renovated.