Banks – Frankfurt am Main – Frankfurter Volksbank: modernization of the branch network – economy
Frankfurt / Main (dpa / lhe) – New design, new offers beyond the pure banking business – Frankfurter Volksbank is pushing ahead with the modernization of its branch network. “We are turning the branch into a customer for our digital development,” said the chairman of the board of the longest Volksbank in Germany, Eva Reden-Weber, aloud on Wednesday when the revised concept was presented in Frankfurt.
Under the motto “#MehrBank”, the cooperative institute, partly together with partner companies, also offers advice on topics such as e-mobility and energetic renovation – both in the branches and on a redesigned website.
The institute, which is already working with the respective Taunus-Sparkasse at the branches, announced in July that it would invest six million euros in the modernization of its branches by the end of next year.
“This is not a figurehead that our marketing people have come up with,” says Wunsch-Weber on Wednesday. “This is our new world of the Frankfurter Volksbank.” By the end of 2022, the institute will have opened 16 of its branches in a new look. “We will then gradually modernize the other locations from 2023 onwards,” said Wunsch-Weber.
“As a regional bank, the branch is still our face on the market,” said Wunsch-Weber. “That is why we as Frankfurter Volksbank will also defend branches with all our means in the interests of our customers. (…) But we must not stay. We have to rethink the world of branches.”
© dpa-infocom, dpa: 211110-99-939627 / 3