The app Yuka with the little orange carrot has invaded smartphones. Since 2017, more and more users are scanning their purchases. Yuka flashes the labels of food and cosmetic products. The key: colored pastilles from green to red to mark the products that are good from a nutritional point of view, or not.
From now on, Yuka also makes it possible to know the environmental impact of purchases with the eco-score. The goal: to guide “consumers” towards more sustainable food. For information, food represents 28% of greenhouse gases across the globe and 70% of water consumption. It is also responsible for 70% of global deforestation. Yet even seeing these numbers, you find it difficult to assess the environmental impact of your shopping cart. According to an IPSOS survey, 78% of French people lack information on the environmental impact and health of products!
From A to E: the eco-score criteria
The products are therefore classified into five categories from A to E. They are thus listed from the weakest impact (A)) the strongest impact (E). The eco-score takes into account greenhouse gas emissions, or fine particle emissions, as well as the acidification of the atmosphere, water consumption and the depletion of non-renewable resources.
It is a rating completely independent of that of health. When you scan a product, you get two distinct ratings: environmental health.
Yuka has developed the eco-score supported by a dozen foodtech players. It is based on the database initiated by Ademe. The ecological transition agency provides information on the environmental impact of 2,500 product categories.