Prague wants to create its own innovative brand
Prague looking for his own innovation brandwhich would be in the Czech Republic and abroad as ideal place for science and innovation projects. It is also preparing a communication strategy that will help to more effectively promote the results of research and innovation in the metropolis. AGAINST Business and Innovation Center of the capital of Prague (PIC) therefore met for the first time 18 communication and PR specialistswho workfor academic institutions or for the corporate and non-profit sector.
“Prague has long been preparing for the marketing of innovations and its diverse, albeit very fragmented, innovation environment has high expectations in this regard. There is room for strengthening the already strong brand of Prague, that we will present it as an innovative hub and at the same time help promote the innovation of local entities precisely thanks to the strength of the Prague brand. The potential for better communication of innovations to the world is in a large metropolis and we are now creating tools to improve it and connect the Prague innovation ecosystem more, “he said at the meeting of the Innovation Manager platform for Prague. Tomáš Lapáček.
The task of the innovation platform experts is thus point to new trends in comunication, best practices and examples of good practice, which will move the metropolis significantly forward in the promotion and marketing of innovation, research and science.
“Our expert group is an opportunity to give the project a non-standard marketing and communication view, new dynamics and inspiration. That is why the panel is so diverse and, in addition to the ‘usual suspects’ from a number of marketing and communication professionals, it also includes, for example, performing artists, gallerists and anthropologists, ” added a professional platform guarantor and consultant Tomáš Hrivnák.
Organizes an innovation platform meeting for promotion Prague Innovation Institut (Pii) within the project Prague Smart Accelerator.
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