New structure. Newly created smart Portugal, Lda, CEO has a new
Until now integrated in the structure of Mercedes-Benz Portugal, Smart will hold, from now on and with the creation of smart Portugal, Lda, its own structure in our country. A company whose CEO will be Bernardo Villa.
Subsidiary of smart Europe, GMBH, an automobile group born from joint venture between the Chinese Geely and the German Daimler, a newly created smart Portugal, Ltd, thus takes another step towards its full establishment in the Portuguese market. Joining, equally, that which is one of the objectives created in the creation of the joint venture Sino-German: the production and marketing of the new smart generation, which is scheduled to start in 2023.
As for Bernardo Villa, the new CEO of smart Portugal, Lda, and who now reports directly to smart Europe, has worked for 21 years at Mercedes-Benz Portugal, namely as a consultant for the dealer network.
With a degree in Economics, the economist was also responsible for introducing the Swiss brand in Portugal, as well as, from 2006, its sales manager.
That same year, Bernardo Villa also created Smart’s fleet department. Only a year later, I left a smart to take over a Mercedes-Benz sales direction. Which contributed to the sales growth of this brand, by more than 25%, in just two years.
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In 2011, he returned to smart to prepare the launch of the new generation of models, taking over sales and marketing, while bringing to Portugal the highest concentration of smart in the world, as well as winning several recognitions for the best market worldwide.
In 2016, by taking the lead, in Portugal, of the CASE project (Connected, Autonomous, Shared and Electric), the economist helped to prepare the dealer network for the challenge of electric mobility.