Japanese “KAWAII” (roztomilá země). Co nemá mascot, division by neexistovalo. Zahraniční zastoupení CzechTourism v Tokiu proto připravilo návrh českého mascot pro japonský trh v vodobě lvíčka and jméno vybralo z vcece než osmi set návrhů, které poslali sami Japan.

Vyhlášení vítězného jména a křest mascot Lefumaru proběhly v centru Tokia na Czech Festival, which is the main destination for the Czech Republic and Tokiu společně s agency CzechTourism a Českým centrem.

„The use of mascots in the Japanese market has been shown to be incompatible with the Japanese mascot. In the case of a campaign involving a third party, it shall be considered as such. This agreement is based on the fact that the Czech Republic and the Czech Republic are not involved. and Vitězné jméno Lefumaru, kombinuje jak češtinu, tak japonštinu, ‘ Cílíme na mladou generaci, která má pro příjezdový cestovní ruch z Japonska velký potentialál. Masquerades are used in campaigns, social media, public and promotional material and in the Czech Republic to promote and promote sub-licenses to other partners. “

It is considered that these special measures should be taken, in particular in the case of non-photographic photographs, or in the case of a specific instagram filter and the presentation of the festival. In the case of the Czech Festivals, the national anticipation of the production of Czech products and programs, the organization of events, the presentation of events, the presentation of events, the presentation of events, the presentation of events, the presentation

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