Volkswagen Group is the # 1 BEV seller in Sweden, dominates the BEV market in Denmark and Finland – Diagram!
Follow-up of our quarterly sales report for electric cars in the UK and Norway’s sales report for electric vehicles, as well as previous monthly sales reports for Europe in total (see here, here, here and here), the Netherlands, Italy, Germany, France and China, it’s time to jump in a few more Nordic markets.
In this report, I will quickly go through the brands and vehicle groups / alliances that make the most BEV * sales in Sweden, Finland and Denmark. I will also publish diagrams and comment on the best-selling BEV models. (* BEV are 100% battery-powered vehicles that do not use petrol / petrol or diesel. The information comes with the permission of EU-EVs.com.)
Sweden
If you first look at the company overview, the Volkswagen Group (27.2% of BEV sales during the quarter) is clearly a leader in Sweden (as it is almost everywhere in Europe). Hyundai – Kia (18.5% of the BEV market) is a big step below in # 2 but then also a real step above # 3 Tesla (15.1% of the BEV market). SAIC (10.1%) is distant on all sides, far above Stellantis (5.8%) but also far below Tesla.
In the shape of brands, Volkswagen leads, but barely above # 2 Kia and # 3 Tesla. Volkswagen ended the quarter with 15.9% of BEV sales, Kia with 15.7% and Tesla with 15.1%. MG (10.1%) is a clear intermediate between these companies and 5.9% Audi. After that, there is not much separation between the remaining brands.
Surprisingly, despite the group’s top ranking when looking at the model comparisons, you do not see a Volkswagen Group model until # 3 on the model list, and then # 5, and then # 8, 10, 11.…
But you have not seen anything yet. While the Volkswagen Group had a clear profit in Sweden, that market dominated in the following two markets.
Finland
It is obvious that this is a small market, but it is remarkable that regardless of whether the market is large or small, the Volkswagen Group scoops up customers and places electric cars in their garage. In this case, the German giant had 41.9% of the country’s BEV sales, followed by Tesla at 18.5%. Further down are Hyundai – Kia at 11.2%, Ford at 8.8% and Geely at 6.7%.
If you look at the brand distribution, the Volkswagen Group has three companies in the top 10. The Volkswagen brand has # 1 (27.1%), SKODA is # 3 (8.9%) and Audi is # 7 (4.1%). Of course, Tesla is there in # 2 with the same BEV share as above (18.5%), Ford has the same share of 8.8%, and then Hyundai (# 5 in 8% share) & Kia (# 8 in 3, 2%) show how their partnership places them at # 3 in the group rankings.
When it comes to models, Volkswagen ID.4 topped a list for once – and not a little! This model had 18.3% of the market! Then there are a handful of regulars in a herd far behind ID.4: Tesla Model Y (9.6%), Tesla Model 3 (8.9%), SKODA Enyaq (8.9%), Ford Mustang Mach-E ( 8.8%), and Volkswagen ID.3 (7.8%).
Denmark
Last but not least, we have Denmark, where the Volkswagen Group devoured as much as 40.2% of the BEV market! Tesla and Hyundai – Kia are far, far behind with 13.3% and 13.1% respectively. These three companies together accounted for 66.6% of the Danish BEV market during the third quarter of 2021.
Looking at things by brand, Volkswagen was once again far in the lead, with 23.4% of the market. Tesla, as above, is # 2 with 13.3%. Then you have Hyundai (10.4%) and Audi (10%) as the last two brands with 10% or more of the market – or in fact with just over 6% of the market.
If you look at the model results, Volkswagen ID.4 and ID.3 took both gold and silver! They had 11.1% and 9.4% of the market, respectively. And a third Volkswagen Group model, the Audi Q4 e-tron, took bronze! It had an additional 9.1% of the market. All three medals that go to Volkswagen Group models help to explain how the company ended up in 40.2% of the BEV market in Denmark. In addition, it still had Škoda Enyaq down at # 7 with 4.9% of the market.
Kudos to the Volkswagen Group. The best thing seems to be that the group scales up BEV production quite well in Europe and has plenty of consumer demand. Yes, there is much further to go, but you can not say that anyone is doing better than the Volkswagen Group right now.
For much more about the Volkswagen Group’s performance on a broader scale and its short- and long-term plans, I recommend that you check out their fresh new conference calls for the third quarter. We have combined the journalist’s Q&A with the stock market analyst’s Q&A and provide all types of extras such as question transcripts / summaries, analyst ratings and basic Volkswagen executive information and pictures when answering questions. Check it all out here:
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