220,000 people in front of ASVEL-Dijon in October
In the absence of successors to the contracts binding the National Basketball League (LNB) to La Chaîne l’Équipe and the Euroleague to RMC Sport, basketball is still deprived of a traditional national broadcaster one month after its resumption. The figures of the ASVEL – Dijon poster broadcast on France 3 at the beginning of October remain promising.
The agreement with La Chaîne L’Équipe not renewed at the start of the season, the Betclic Elite matches are mostly broadcast on the OTT (internet broadcast) of the National Basketball League (LNB) and filmed by a robotic camera . “ There are 10,000 people on average per game and you should know that there are three or four at the same time, explains the director general of the LNB Michel Mimran to AFP. That is “ as well or more “Than the number of viewers at the time of the broadcast on RMC Sport (2015-2020) but” less than 170,000 viewers »On average measured by Mediamétrie on La Chaîne L’Équipe for the last season.
However, some games have better exposure than the LNB site alone. One meeting per day is scheduled on Sport en France, the CNOSF channel available on internet boxes, and one poster per month on a regional antenna in France 3. ” 175,000 people watched Villeurbanne-Dijon via France 3 region on October 10. With in addition the audience of Sport in France and our platform, that means that 220,000 people saw this match. », Affirms Michel Mimran.
The Euroleague multiplies its subscriptions by seven in France
In Euroleague too, matches are currently only broadcast on their own paid OTT application. The two championship representatives, Monaco and ASVEL, have thus concluded local agreements with OLTV, the pay channel distributed by internet operators or available in OTT, and Monaco Info. Without giving absolute figures, the Euroleague claims a sevenfold increase in subscriptions to its platform in France this season compared to last year.
Photo: Youssoupha Fall (Infinity Nine Media)