San Marino protagonist in the new Comet commercial
The Republic of San Marino was the scene of an important production curated by the communication agency Expansion group for the Comet Group, an Italian company specializing in the sale of consumer electronics and household appliances.
I two Comet commercials, conceived by the Expansion Group Advertising Unit, leverage the concept “If it’s blacker, it’s Black Friday Comet”. The peculiarity is that the shooting I have been carried out in two locations located in the Castello di Faetano, in the heart of the Republic of San Marino.
The first subject portrays the highlight of a football match: the duel between attacker and goalkeeper on the occasion of the penalty. Protagonists the footballers of the Sports Society Folgore Calcio Adolfo Hirsch, Giovanni Bonini, Lorenzo Dormi, Eric Fedeli And Giacomo Francioni.
The second subject depicts a domestic situation: four friends who, in all carefree, challenge each other to a board game. Location is it Faetano Design Lab showroom.
The spot will have visibility on a national scale with a planning, carried out by Expansion Group Media Unit, on Publitalia, Discovery, Cairo and Sky. A prestigious presence at the opening of the Champions League matches and Europa League and within prominent programs such as “X Factor “, “Bake Off Italy” And “Brothers of Crozza”.
The production of the two subjects was handled by production house Roberto Romani, while you create it
à is of Expansion group, an agency founded in 1991 by Giorgio Piccioni, general manager, e Nadia Saponi, CEO. The agency, which is based in the Republic of San Marino, I understand 4 units, each with a specific field of action – Advertising, design, digital And Average.
Besides Comet, in his portfolio include, among others, Bonduelle, Coop, Oknoplast, Pizzoli And Unigrà.
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