Centro Portugal Film Commission: “It is essential to turn Centro de Portugal into an integrated network of film rentals” – Meios & Publicidade
“To make the Center of Portugal a film friendly region” is the objective outlined by the new management of the Centro Portugal Film Commission (CPFC), which aims to boost the destination for attracting international cinematographic and audiovisual productions. “It is essential to turn Centro de Portugal into an integrated network of film locations. We have the biggest wave in the world, villages with incomparable tradition, authenticity and beauty, castles and walls, world heritage sites, buildings and unique nature. These are the most perfect scenarios for these productions, whether large, medium or small”, defended Adriana Rodrigues, president of the CPFC board, during the swearing in of the entity’s new governing bodies, which took place on the sidelines of the Festival ART & TUR, taking place in Aveiro.
“The secret to the success available, in our understanding, is in being able to establish strong collaborative networks with public and private agents, both in the region and abroad, in Portugal, Europe and other continents”, pointed out the responsible, who listed the next Cinema Commission steps by Centro Portugal: “Developing the Centro de Portugal strategy in the Cinema Mundial; support the identification, cataloging and organization of film locations and other cinematographic resources existing in its territory, and their inclusion in the cinematographic production guide; promote, nationally and internationally, the Center of Portugal, highlighting its film locations and other production resources in specialized international forums, or in articulation of means with the Portugal Film Commission, through its own means; and draw up a standardized licensing system for the occupation of public cinema space, to be adopted by the municipalities of the Center of Portugal”.
Hoping that these objectives are “ambitious, but fundamental and unavoidable”, Adriana Rodrigues argued that “to fulfill all this it will be necessary to make a regional financial instrument viable, which allows, on the one hand, to finance projects to attract and help national and international production in the Center of Portugal and, on the other, to help finance the CPFC action”. “It will also be essential to have partners, involved and active”, he stressed.
“CPFC can do a lot to promote and enhance the territory, brand and destinations that make up the Center of Portugal, in the same way that it makes an invaluable contribution to the Portugal brand”, also Pedro Machado, president of Turismo Centro de Portugal, reappointed at the head of the CPFC General Assembly table, assuring that the entity “has the capacity to strengthen the base of territories, particularly those territories where there is more asymmetry, which may have a strong ally in the Portugal Film Commission Center in the search for create wealth and create value”.
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