Does beauty fit into an Apocalypse environment? Four and a half minutes at Athens of 2034, through one music video that grabs you and throws you in parts of the city that you have seen thousands of times but you could never have imagined seeing them that way. Between surfers, samurai swords and ostriches, in a revealing landscape in Athens in 2034, the director Romain Gavras, creator of the most talked about videos of MIA, Kanye West, Justice, and not only, and the composer and DJ Surkin present the video of “Neo Surf”, its first part project GENER8ION, in its co-production Onassis Culture with the iconoclast.tv. Completely shot in Attica, and with the participation of 070 Shake, his video in its digital version comes loudly on our screens, in world circulation, with images and sounds that are riveting.
As Romain Gavras puts it: “It was the first time I was shooting in Greece and I felt very comfortable. With the support of Onassis Culture and my amazing Greek team, we created something I could not create anywhere else in the world, which was built from images and locations of Greece that I had in mind as a child. Children are always, do things that children do and memories even if the world collapses.»The video was uploaded to YouTube just 4 days ago and it has almost 1.5 million views. And this is just the beginning. ΤGENER8ION universe comes to life from January 8 to February 27, 2022, in its Exhibition Space Στεγης, in a unique multimedia installation for a future reminiscent of the present. Stay tuned to onassis.org
GENER8ION is a multi-themed collaborative project led by derkin and composer Surkin and director Romain Gavras. Following an initial EP released in 2016, this project was reborn in 2021 with the first track of “Neo Surf”, performed by 070 Shake, which was a close collaboration between Kanye West and the artists of his company, GOOD Music. “Neo Surf” is accompanied by an impressive video clip directed by Romain Gavras and co-produced by Onassis Culture, which suggested locations in Athens for the shooting that are breathtaking.
The universe of the GENER8ION project is set in the near future, in 2034, in a ruined world without vision, with a riddle of poetry embodied by lazy young people and lurking violence. But this is not a post-apocalyptic scenario, because Revelation, like the future, is already here.
The public presentation of the video clip in its original triptych took place at the Musée de la Bourse de Commerce in Paris. Unreleased and exclusive footage of the filming that will be shown on the Roof of the Onassis Foundation in Athens, from January 8, 2022. This is the first of a series of audiovisual works that combine innovative formats and projections in unexpected spaces. The installation on the Roof will consist of three audiovisual works in a world premiere.
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