At the end of the summer, the Hungarian-developed VR Tours also made its debut in Vienna, and the city walk combined with virtual time travel aroused serious interest among service providers both at home and abroad. It was released in Budapest in the summer of 2019 and has been operating for the third year, so far 20,000 tickets have been sold, but due to the coronavirus epidemic, VR Tours has not been able to close a full year.
However, the results so far still give cause for optimism, as the attraction only starts with a 99 percent start on weekends, although to live in Budapest abroad – Márton Kurucz, the operational director of VR Tours Kft., Shared his experience with VG.
The all-Hungarian attraction is not special from the technical means, as the VR-eye and the audiovisual devices, interpreting devices and walkie-talkie equipment already used elsewhere on modern sightseeing tours are the only basis, the uniqueness of the system is the content service and special logistics , that is, it allows it to be operated outdoors, synchronously in several languages, simultaneously from a central location, reliably and flexibly.
The special experience attraction quickly became popular, although large-scale introductory advertising campaigns have so far been followed by closures ordered due to epidemiological restrictions. However, the reopening in Budapest in May and the interest in VR tours in Vienna, which started in the second week of August, proved to be persistent, and the traffic soared in a few weeks that the equipment needed to be expanded due to full weekends. they are already filled weeks in advance.
For the time being, local demand dominates everywhere, but just like in Budapest, more and more foreign tourists are already in Vienna, and more and more entry and program management teams are adding virtual time travel walks to their program offer.
The Austrian project, which was implemented with an investment of 350 thousand euros, would have originally been followed by a Roman one, but – as Márton Kurucz said – for the time being the focus is on the independence of the Vienna branch and the renewal of the Budapest program. Due to the Covid situation, the amount of work has increased after the equipment has to be completely disinfected after each tour. For the time being, the equipment is better, ie it can withstand multiple treatments a day better than expected, but the new situation involves unplanned additional costs and extra time.
It is expected that from next spring, the offer will be expanded with a program operating in the castle of Csesznek. The content development part of the project is nearing completion, however, it will only be available to the public once the entire knight village complex is completed. we found out.