Eight months of work and 1 million euros. To design its Customer Experience Studio, ATR did not hesitate to take risks during the Covid crisis. And this, despite the difficulties encountered, with only ten devices in 2020 against seventy in normal times. “ATR has kept its spirit of innovation and has sought to show its resilience. We have invested in the future, ”says Executive Chairman Stefano Bortoli, who presented this new tool, which was entirely designed in-house.
Installed in the premises of the aircraft manufacturer in Blagnac, this showroom, connected and equipped with multiple cameras, should allow customers to enjoy immersive experiences illustrating the offer of the Franco-Italian group. And for this new location, ATR has managed to combine technology, refined and friendly decor. After a first welcome experience in which a short film recalls the vision and the commitments of the aircraft manufacturer, a room offers multiple modules.
In addition to a full-size cabin offering the possibility of testing the seats and interior fittings, the Customer Experience Studio provides a fun way to compare the performance of ATR aircraft and its competitors, both in terms of fuel consumption and noise pollution. . “The real plus is that we can do it every day, with our customers all over the world,” continues Stefano Bortoli. The space is in fact designed for virtual tours, which are particularly useful at the many exhibitions abroad.
Technology and sustainable development
A room also allows you to put yourself in the pilot’s shoes, in a cockpit equipped with an augmented reality headset. Enough to test the new piloting aids installed on ATRs. “The Clearvision system thus makes it possible to improve the vision of pilots thanks to a synthetic vision produced from the cameras installed on the nose of the aircraft. This offers more safety for landings in difficult conditions, therefore more regular flights and, in fact, less fuel consumption ”, explains the executive chairman.
If the primary objective is to keep in touch with customers in this period when travel remains limited, the CES also offers a modular meeting space in a TV studio for the communication of the Franco-Italian group, which is preparing to celebrate its 40 years old and wants to perpetuate his model of plane “reliable and ecological”, insists Stefano Bortoli. In spring 2022, the Norwegian airline Braathens must thus carry out the first flight with a durable tank of fuel with an ATR-72.
On the photo of Une: The cockpit installed in the Customer Experience Studio, tested by local elected officials.
In the article: Elected officials Jean-Luc Moudenc, president of Toulouse Métropole, Jalil Benabdillah, vice-president of the Occitanie Region and Joseph Carles, mayor of Blagnac, executed in the scale 1 cabin of the ATR CES. Credits: Valentine Chapuis – ToulÉco.