About you: the online store that is coming to Portugal – and has already invaded Instagram
In recent days it is a phrase that is seen most by influencers accounts. The new brand will be available this week.
“Who the hell are you about?”, is the phrase that you see most in the Instagram accounts of influencers in Portugal. From Ruben Rua to Rita Pereira, passing by Cláudio Ramos, Fernando Daniel, Catarina Cabrera or Inês Herédia. In one of the last posts published in a photo with a sentence behind. They only reveal that on Tuesday, October 26th, everything will be known, but there are already details that can be told.
O local of this online clothing and accessories store in Portugal is not yet accessible. Only a countdown appears that ends on Tuesday. Even so, you can subscribe to the newsletter to find out about all the news and promotions.
About You was created in Hamburg, Germany, in 2018 and quickly became a success. It is already present in several countries and arrives in Portugal this week. It brings together more than two thousand brands on a single site with the particularity of using photos of public figures and influencers to get to your favorite pieces.
Between 2020 and 2021 it generated a total of 1.17 billion euros in sales and became one of the biggest online fashion stores in Germany. In the app description, which can be downloaded to iOS and Android, some more details are given on how everything works.
“We introduce you to popular brand styles and influencers that differentiate inspire you. Discover clothes from fashion icons like Lena Gercke, Stefanie Giesinger and Daniel Fuchs in the app and renew your wardrobe with the favorite pieces of influencers”, reads the description.
Deliveries are free, as well as returns are mandatory: all items purchased are delivered at home within a few days. About You is divided into men’s, women’s and children’s clothing. Between clothes, shoes, accessories and sports pieces there will be a lot to choose from.