Your long-awaited dose of fashion news. Here are five quick ones.
Who what where? With the column «5 quick fashion news», we at Melk & Honning make sure that you can easily and quickly stay up to date on fashion news from the industry. Do not miss the latest news.
Ganni sells for millions online – earns nothing himself
At a time when second-hand purchases are only becoming more and more attractive, the Danish clothing brand Ganni is one of the most popular brands on «resale» platforms such as Vestiaire Collective and Trendsale.
It writes the Danish fashion website Mode forum.
According to the fashion website, hundreds of Ganni ads a day are created on Trendsale alone. Also with Norwegian «resale» platforms such as Tise and Finn.no, there is no shortage of resale of Ganni clothes.
A brand new research report conducted by Lifestyle & Design Cluster and reproduced by Fashion Forum, shows that used Ganni clothes are sold for millions every year on various used sites.
Well, Ganni himself will make sure to make money on this million dollar industry.
Ganni boss Nicolaj Reffstrup can tell that they have a bit of everything in store:
– We must offer our community several different opportunities to approach us, through our own, renting and selling Ganni. We must do this in a way that is so fluid that consumers do not even feel that they have made the responsible choice. And then we have to make sure that we make money from it, so that we can scale the initiative and create a lasting change in the way we consume fashion.
Hermès slipper nail polish
The luxury brand Hermès, which is in the top tier when it comes to bags, has just launched the nail polish line Les Mains Hermès. The news about a nail polish line, as a new chapter of Hermès beauty, was released earlier this year.
That the fashion house has chosen to focus on nail polish got a lot of attention and quickly high expectations.
The nail polish line that is finally here, consists of 71 percent natural ingredients and comes in 24 color shades. In addition, they have also launched care products and nail tools.
Louis Vuitton steps up green focus
The luxury fashion house has recently opened up on its own green mounds. In exclusive interview with WWD, the brand says that they currently recycle or recycle 93 percent of materials.
In addition, they share that 69 percent of the energy that runs the workshops and other places for logistics is renewable, and that 52 percent of their raw materials are certified as more sustainable. Chief executive Michael Burke says that they are also working on “designing” all disposable plastic from their products – especially disposable films, which are to protect metals and hardware that are always on new products.
This is the first time the brand has opened up about its green goal. The plan has reached 100 percent on all points, including mentioned during 2025.
– This is not something we have started with, but we start talking about it now, because we have facts and enough experience to commit to statements and goals, says Burke.
Stine Goya experience doubled increase.
Danish Stine Goya has shared annual accounts from April 2020 to April 2021 with more than doubled high. With that, they themselves answer the question they asked in the title of the season’s SS22 show during the fashion week in Copenhagen, namely How much can we grow?
Representatives from the brand tell Fashion Forum that they believe this is partly due to an increased demand for color strength and playfulness as a result of the corona pandemic.
Virgil Abloh is honored with a scholarship award.
The Fashion Scholarship Fund’s annual award ceremony this year chooses to honor Virgil Abloh of Off-White and Louis Vuitton as well as Geoffroy van Raemdonck of Neiman Marcus Group for his contribution to the fashion industry.
Abloh will be honored for the Post-Modern Scholarship Fund, which will be established in collaboration with the FSF in 2020, to help provide black students with benefits through financial aid, career guidance and mentoring. When they kicked off the fund, it was with a million donation from Abloh and partners like Louis Vuitton and Farfetch.
Van Raemdonck is honored for his supportive work for diverse youth through the Neiman Marcus Group, also in collaboration with the FSF.
During the gala, which will be held in connection with the award, it will, among other things, share in addition to a million dollars in scholarships for 120 students.