CzechTourism started VR flights Tokyo – Prague. They are already sold out: Marketing journal
22. 10. 2021
| redakce
The Japanese enjoy a virtual airline to the Czech Republic. The experience, during which passengers, in addition to a virtual visit to the Czech Republic, also enjoy Czech cuisine, is sold out in advance.
Traveling from Japan abroad is still difficult at present. The CzechTourism’s foreign representation in Tokyo, Japan, therefore took advantage of the growing popularity of virtual flights and launched it in cooperation with First Airlines. virtual airline to the Czech Republic. Reservations for an extraordinary experience, during which passengers, in addition to a virtual visit to the Czech Republic, also enjoy Czech cuisine, are long distances ahead. First Airlines plans to open additional branches in Tokyo and Osaka.
“We approached First Airlines with the idea of creating a virtual flight to Czech. It is a form of promotion that has great potential, “ says Štěpán Pavlík, Director of the Foreign Office in Tokyo, and adds:
“In cooperation with the regions of the Czech Republic, we designed a virtual tour interesting cross-section of Czech monuments and in contrast to other virtual trips, we have added specific experiences to our visit to the Czech Republic that await our visitors. They can ride along the river like paddlers, dance at a ball in the castle premises or watch historical fencing in front of the entrance gate to the castle. In addition, thanks to Instapro technology, which rotates all 360 degrees, the story takes place not only in front of virtual passengers, but all around them. I believe that after such a strong experience, Japanese tourists will want to get to know the Czech Republic live as well. “
Virtual flights can be tried as early as tomorrow held by the Czech Festival, which will take place on 22.-24. October in Tokyo. Since 2016, the festival has been organized annually by the Embassy of the Czech Republic in Tokyo in cooperation with the foreign representation of CzechTourism and the Czech Center. Last year, due to the pandemic, it was only virtual, and this year, despite the restrictions, the event is taking place in the Shibuya Stream Hall complex right in the heart of Tokyo. In addition to purchased Czech products, it is waiting for the opportunity to visit a rich cultural program and destination presentation.
Upon arrival, the virtual passenger will receive a commemorative passportwho presents at check-in and receives a stamp of the destination to which he is heading. Eventually, her flight attendant takes her to the cockpit and settles for a seat in Business Class. After a welcome drink, the virtual flight will start in the direction of Václav Havel International Airport in Prague. In the digital window, passengers can wave the symbols of Japan, Mount Fuji, and then the flight attendant will help them put on a virtual helmet. The passenger suddenly finds himself at Prague Airport and his 30-minute virtual tour of the Czech Republic begins. After a virtual walk, a four-course menu prepared by a Japanese chef prepared according to Czech Specials recipes – drowned, pea cream, Spanish bird with rice and honey cake for coffee or tea. During the meal, passengers can watch 3D videos from other places in the Czech Republic on the tablet in front of them and listen to Czech music and accompanying comments on the individual places visited from the aircraft speakers.
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