The conference was held at the Hôtel Hermitage, moderated by Yann-Antony Noghès and François Tron.
” Monaco: what future in television? This is the question the Monaco Press Club wanted to answer on Tuesday evening, during a conference hosted by journalists Yann-Antony Noghès and François Tron. These two great French-speaking audiovisual professionals have the subject of the future Monte-Carlo Riviera television channel and its prospects for international broadcasting.
1. Monaco can be of interest to an international audience
Already integrated into TV5Monde, but not yet launched, the new Monte-Carlo Riviera channel is destined to become Monaco’s future national television public service. But for which audience? Local ? Regional? National, even international? For François Tron, anything is possible, according to the ambitions of the Principality. ” There is a “mission” of the public service which is fulfilled [par Monaco Info] and which provides local, or even regional, information to the public which has an appetite for this kind of information. But there is still a peculiarity: it is the gaze focused on Monaco, which is an international gaze. (…) There may be a subject here to work on to give a national or even international resonance to the life of this Principality., ”Underlines the journalist.
Comments corroborated by Selim Zeghdar, manager of Monte-Carlo Riviera: “ When we are in Monaco, we think that nobody is interested in anyone, but when we travel, we realize that we are looked at differently. We are lucky to have a Princely Family and a Prince who spreads a positive image of the Principality everywhere. If we take the example of China, Monaco is quite popular there and what is also appreciated there is decorum.. “
2. Show Monaco beyond the clichés
Another question raised by Yann-Antony Noghès: what program for such a channel? Some information, ” it’s obvious“, For François Tron. The latter also evokes sport and the local magazine. But for the journalist, staying on set all day is not necessarily the solution, even if this choice makes it possible to reduce costs. For local information, the journalist recommends the report: ” I was struck by the number of cultural events here. Whether it is the theater, the opera… There is practically a day! There is a subject on culture, you just have to make an agreement for the rights and the recordings… ”
As for the program intended for the international, Yann-Antony Noghès hesitates: should we privilege “clichés” and maintain the image of Monaco abroad or should we concentrate on what the Principality “wants to tell? ”, Like the energy transition or the economic fabric? According to François Tron, it is up to the channel and to Monaco to highlight what the Principality has to offer ” beyond Ferraris and big boats. ”
3. Integrate the environment into the editorial content
Among, precisely, the editorial axes less known internationally, Selim Zeghdar wishes to integrate the environment into the content of the channel: ” today, everyone is talking about the environment, but there is no legitimate international environmental channel. And we noticed that the action of the Prince which is at the international level very positive, will be able to help us to be an environmental channel with a certain number of partnerships, like Discovery Channel or foundations like that of Di Caprio or the Albert II Foundation. “
Finally comes the question of the budget devoted to the creation of this channel. If the average minimum cost is generally estimated between 40 and 50 million euros, Selim Zeghdar is reassuring: ” we will start gradually, with our means. “ Means that could evolve quickly thanks to framed advertising and this environmental component which, according to Selim Zeghdar, is of international interest.