Kreatív Online – With the umbrella face of Budapest, Elevate received the main prize of the RGB
On the evening of October 20, we announced the winners of the Creative’s major design competition on the A38 Boat. You have sent a record number of entries to this year’s competition, with 41 of the 114 entries selected by the jury. Of these, yellow has 6 Red, 9 Green, and 7 Blue awards (colors match gold, silver, and bronze ratings).
The Black Pixel Award – Creative Design Solution of the Year, ie the main prize winner was the Elevate studio in Győr for the umbrella image of Budapest.
RGB was launched in 2019 with the aim of highlighting and showcasing the best design solutions in the field of marketing and communication. In 2021, we expected names from the period that was heavily epidemic, from 2020 to August 2021. All other information about the race is available on the RGB page.
THE) ARCULAT, BRANDING
Entry: MOMÉ
Denominator: Anna Farkas
Creator (s) involved in the implementation: Anna Farkas
Result: GREEN
Entry: 24.hu Corporate identity renewal
Denominator: Central Media Group
Creator (s) participating in the implementation: Ábris Gryllus, Péter Kovács
Result: GREEN
Entry: Café ReBrand
Entrant: Café Communications
Creator (s) participating in the implementation: Eni Várkonyi, Sancó Szabó, Viktor Krc, Dávid Tamcsu, Boglárka Ónody, Zsófia Véber
Result: BLUE
Entry: Freekey image
Denominator: Szabolcs Vatány
Co-denominator: Freekey team
Client: Zsuzsa Antal Foundation for the Spinal Injured
Creator (s) participating in the implementation: Szabolcs Vatány
Result: BLUE
Entry: Faludi Ferenc Jesuit Academy – FFJA – Image
Denominator: Robin Design Studio
Client: Ferenc Faludi Jesuit Academy – FFJA
Creator (s) participating in the implementation: Gábor Berta, Attila Kacskovics
Result: GREEN
Entry: Budapest parachute
Denominator: From the outset
Co-denominator: Kelemen Richard
Client: Budapest Brand
Creator (s) participating in the implementation: Zoltán Horváth, Paris Noble
Result: RED
Entry: MAP PACK design
Denominator: Viniczai Csenge
Creator (s) involved in the implementation: Csin Viniczai
Student name
Result: FINAL
Entry: Pannonhalma Archabbey Image design
Entrant: Creatum Branding & Advertising Agency
Client: Archabbey of Pannonhalma
Creator (s) participating in the implementation: Szabolcs Borszéki, Gábor Busa, Tamás Csility, Anett Hodovány, Róbert Zórity
Result: FINAL
Entry: Helka Brewery image
Denominator: FlyingObjects design studio
Client: Helka Brewery
Creator (s) involved in the implementation: Luca Patkós
Result: FINAL
Entry: AVKF image design
Denominator: Salt Communications
Client: Vilmos Apor Catholic College
Creator (s) participating in the implementation: István Nagy, Burus Botond, Lőrinc Balogh, Béla Légár
Result: FINAL
Entry: Sixteen cafe image
Denominator: Orsolya Németi
Creator (s) participating in the implementation: Orsolya Németi
Student name
Result: FINAL
Entry: Tour de Hongrie
Denominator: Eszter Dusa Kovács
Creator (s) participating in the implementation: Eszter Dusa Kovács, Amondó Szegi
Student name
Result: BLUE
Entry: Renewal of the image of the Liszt Ferenc Chamber Orchestra (LFKZ)
Denominator: Brand Bar Communications
Co-denominator: FleishmanHillard Café
Client: Ferenc Liszt Chamber Orchestra
Creator (s) participating in the implementation: László Herbszt, Attila Simon, Gyula Halász, Dániel Zelenák, Bianka Földi, Boglárka Izsáki, Kata Fodor
Result: GREEN
Entry: Corvinus University of Budapest image development
Denominator: Salt Communications
Client: Corvinus University of Budapest
Creator (s) participating in the implementation: István Nagy, Burus Botond, Máté Serflek, Lőrinc Balogh
Result: RED
B) DIGITAL DESIGN SOLUTIONS
Entry: Cheppers 2021 – Website redesign
Denominator: Dropper
Creator (s) participating in the implementation: Réka György, Máté Baksa, Péter Koblinger, Kata Füge, Krisztina Hompó, Benjámin Papp, Balázs Baumgartner, Dávid Oláh
Result: FINAL
Entry: Syntax website
Denominator: DOT Creative
Creator (s) participating in the implementation: Dániel Buzás, Balázs Szemmelroth, Péter Balogh, Balázs Szemmelroth, Attila Kassitzky, Zoltán Papp, Ambro Stoics
Result: BLUE
Entry: Seiko App
Viewer: Cubicfox
Client: Seiko Hungary
Creator (s) participating in the implementation: Patrik Bezdán, Anita Márton
Result: GREEN
Entry: Budapest University of Economics portal
Denominator: fps ecosystem agency
Client: Budapest University of Economics
Creator (s) participating in the implementation: Csilla Herendy, Ádám Jaskó, Szilvia Murinkó, Károly Szántai, Krisztián Szép, Tom Kato
Result: FINAL
Entry: We change, not the environment! campaign
Denominator: Dream Agency
Co-denominator: WebDream Hungary
Client: Metropolitan Sewerage Works
Creator (s) participating in the implementation: Melinda Bakonyi-Molnár, Tomi Helmeczi, Norbert Kiss, Gábor Falkai, Norbert Fehér, Barna Bodó, Gábor Szalai, Gergely Dani
Result: FINAL
Entry: Collision point
Viewer: Cubicfox
Co-denominator: Roxer
Client: MÁV Hungarian State Railways
Creator (s) participating in the implementation: Patrik Bezdán, Anita Márton
Result: GREEN
Entry: MÁV digital image
Denominator: DOT Creative
Client: MÁV Hungarian State Railways
Creator (s) participating in the implementation: Dániel Buzás, Péter Bódis, Attila Kassitzky, Adrienn Halász, Henrietta Lóczy
Result: RED
D) PRINTING PLANNING
Entry: Regular posters
Denominator: Róza Velkei
Creator (s) involved in the implementation: Róza Velkei
Student name
Result: GREEN
Entry: Redesign of Stühmer packaging
Denominator: Réka Rodler
Creator (s) participating in the implementation: Réka Rodler, Zsolt Kathi
Student name
Result: FINAL
Entry: BLCKEST Coffee Makers – Packaging design
Entrant: Hollóka Graphic Workshop
Client: BLCKEST coffee makers
Creator (s) participating in the implementation: Réka Holló-Szabó, Gergely Molnár, Bence Sándor
Result: FINAL
Name: ROPPP Neapolitan packaging
Entrant: Anna Kőfaragó
Client: Wafer 84
Creator (s) participating in the implementation: Anna Kőfaragó, Zsuzsi Kőfaragó
Result: FINAL
Entry: Six Thirty Cafes Package
Denominator: Orsolya Németi
Creator (s) participating in the implementation: Orsolya Németi
Student name
Result: FINAL
Entry: The King’s New Dress – Renovation of Royal Vodka Packaging
Denominator: Brand Bar Communications
Client: Roust Hungary
Creator (s) participating in the implementation: Attila Simon, Zsolt Kathi, Zsolt Csizmadia
Result: FINAL
Entry: Libri Gift cards and cases in the name of environmental awareness
Denominator: Libri Bookstores
Creator (s) participating in the implementation: Sándor Gabriella, Kopacz Krisztina, Kozlovsky Katalin, Tömör Annamária, Juhász Fruzsina, Paál János
Result: FINAL
Entry: Rosalia rosé – the first bottle that sounds when emptied
Denominator: Roxer
Client: SPAR Hungary
Creator (s) participating in the implementation: Dorottya Hegedűs, Vera Sásdi, László Pintér, Mirella Berkesi, Lóránt Ónodi, Réka Bartos, Réka Sánta
Result: FINAL
Entry: 365 days of summer
Denominator: Graphasel Design Studio
Client: Kontyos Wine House
Creator (s) participating in the implementation: László Ördögh, Réka Eisenberger, János Pintér, Nóra Katona
Result: BLUE
Entry: Michlberger Kisüsti brandy
Entrant: Zoltán Tibor Visnyai
Creator (s) participating in the implementation: Tibor Zoltán Visnyai, Márton Ács
Student name
Result: RED
Entry: Swallow
Denominator: Klára Dorottya Nagy
Creator (s) participating in the implementation: Klára Nagy Dorottya
Student name
Result: RED
Entry: Book entitled French courtyard apartment buildings in Budapest
Denominator: ARTEM / BOOKS
Creator (s) participating in the implementation: Anna Bárdy, Fülöp Schmal, Melinda Mártonffy
Result: RED
E) EVENT PLANNING (digital and offline)
Entry: Provident Virtual Event
Denominator: Progressive Advertising Agency
Client: Provident
Creator (s) participating in the implementation: Bence Buzási, Zsolt Baranyai, Norbert Szedresi, Marcell Szőke, Tamás Sárdi, Zsuzsanna Gurubi, Tribes Angelika, Péter Bittmann, Tibor Hodik, Richárd Lengyel, Bálint Buzási, Áron Szabó, Zita Beregszászi
Result: FINAL
F) DESIGN ELEMENTS (digital and offline)
Entry: Libri Christmas decorative volumes
Denominator: Libri Bookstores
Creator (s) participating in the implementation: Gabriella Sándor, Zsófia Jávor, Katalin Kozlovsky, Dávid Mihályi, János Paál, Annamária Tömör, Gabriella Zsoldi
Result: FINAL
Entry: Space3
Denominator: Red Botond
Client: Space3
Creator (s) involved in the implementation: Red Botond
Result: BLUE
Entry: Alice Hotel large image
Denominator: Graphasel Design Studio
Client: Alice Hotel
Creator (s) participating in the implementation: Dávid Drozsnyik, Réka Eisenberger, Nóra Katona
Result: GREEN
Name: Sol Montis Absurd product packaging
Denominator: Progressive Advertising Agency
Client: Sol Montis Winery
Creator (s) participating in the implementation: Fruzsina Varga, Norbert Szedresi, Zsolt Baranyai, Tamás Sárdi, Csaba Bartolák, Orsolya Szabó, Ágnes Váczi
Result: GREEN
Entry: We change, not the environment! campaign
Denominator: Dream Agency
Co-denominator: WebDream Hungary
Client: Metropolitan Sewerage Works
Creator (s) participating in the implementation: Melinda Bakonyi-Molnár, Tomi Helmeczi, Norbert Kiss, Gábor Falkai, Norbert Fehér, Barna Bodó, Gábor Szalai, Gergely Dani
Result: FINAL
G) SERVICE PLANNING
Entry: Home Agent project
Denominator: Vodafone Hungary
Creator (s) participating in the implementation: Fábián Skopp, Dániel Koczka, Balázs Tabajdi, Éva Sipos, Judit Demeter, Lili Eckhardt
Result: BLUE
BLACK PIXEL AWARD – Creative Design Solution of the Year
A) ARCULAT, BRANDING
Kisarculat
Entry: Budapest parachute
Denominator: From the outset
Co-denominator: Kelemen Richard
Client: Budapest Brand
Creator (s) participating in the implementation: Zoltán Horváth, Paris Noble
URBAN PLANNING special award
H) EVENT PLANNING (Digital and offline)
Other
Entry: Quay 2021
Denominator: Budapest Márka
Client: Valyo, city and river association
Creator (s) participating in the implementation: Krisztina Bozzai, Erik Kolbenheyer, László Németh, Róbert Gács, Renáta Vaskó, Miklós Tömör
THE JURY OF RGB 2021
- Balázs Vargha – Chairman of the Jury – Associate Professor, Director of the MOME Media Institute
- Ferenc Benesch – Communication consultant
- Bethlen Júlia – Artistic Director of Forbes, freelancer
- László Brunszkó / Nikon One – Illustrator / graffiti artist
- Nóra Balkányi – Editor, Creative
- Gergely Ant – Design and UX Manager, Bitrise
- Tamás Fogarasy – Managing Partner, Exalt Interactive
- Bence Kovácsik – Creative Leader, Faraway Design Studio
- Julianna Krémer – Head of Arts, Content and Sales Business Unit, PPH MEDIA
- Eszter Orémus– Marketing Manager for IT Products, LG Electronics
Jury in the Service Design category
- Tamás Fogarasy – Managing Partner, Exalt Interactive
- When Judith – Strategic Planning Manager, Partner, BOLDX