Since spring 2021 in Marseille, a shop has caused a sensation by selling humorous t-shirts on which is embroidered the phrase “T’inquiète, je suis vacciné”. BFMTV.com was able to meet the young woman behind these local creations with her father.
Not sure that they are enough to make you enter a restaurant, a museum or even a nightclub. Yet in Marseille, the “worry, I’m vaccinated” t-shirts are on the rise. Since May, a clothing store in Marseille has been marketing t-shirts whose registration does not fail to react in these times of pandemic, as reported by our colleagues from France Blue Paca.
“They do not leave indifferent”, recognizes Laura Pilo, the manager of this shop, interviewed by BFMTV.com. The 28-year-old is delighted with the commercial success felt by her father, who initiated the project. “It was my father Jacky, a 68-year-old former businessman now retired, who had the idea of launching these t-shirts” in the spring, so long before the entry into force of the health pass in the places of recreation last July.
“There is a vein! “
“One morning, he calls me and says: ‘I had a crazy idea, it woke me up at night! », Remembers the young woman, amused. “We absolutely have to launch a range of t-shirts on vaccination, on the fact that we are vaccinated. It is a vein to be taken.”
The next day, the father and his daughter together brainstorm a catchy and funny phrase to put on their t-shirts. They then got the idea of adding a little “worry”, just to “give them a little Marseille and humorous touch”. Thus, “people can interpret the message however they want: pro-vaccination people remember that they are vaccinated, and others take the sentence with irony”. “We find that funny”.
“The subject divided but we bring people together”
A few days later, Laura launched two models of unisex cotton t-shirts, one in white and the other in black, sold for around thirty euros. The inscription “T’inquiète je suis vacciné” is hand-embroidered in L’Estaque, in the 16th arrondissement of Marseille, and one of the two models is in inclusive writing.
Quickly, the idea seduced in Marseille and customers jostle a little in the shop. Laura says she sold “more than one achievement” and says she had to have new ones produced. “What I like is that the subject is divided, but that we manage to bring everyone together with that”.
“Until then, I sold it to completely different people,” she says: “women, men, teenagers, older people, people of all social classes … and a lot of people. tourists! “
Sometimes attenuated reactions
Laura explains that this summer, “many foreign customers have been seduced by these t-shirts:” Many English people who are very proud of their find or even Germans to whom I sometimes had to translate the little phrase “.
Other customers, again, bought the t-shirt as a gift to family members opposed to the Covid-19 vaccination. “Many of our clients have told us that they want to give them to their in-laws!” Smiles the Marseille entrepreneur.
“I would be lying to you if I told you that we had only positive reactions,” she also admits. “Some customers saw it as a stand on our part, while this is not the case. We do not take a position on the subject of vaccination, even if we of course have our convictions.”