Tourists returned to Toulouse this summer, congresses are restarting and companies are stepping up their plans to set up in the metropolis. However, a return to pre-crisis levels is not expected until 2024.
The year 2021 is not yet over but the attractiveness agency of the metropolis draws a first assessment. Responsible for promoting leisure tourism but also attracting conventions and new businesses, the agency confirms a fairly clear recovery and even “faster” than expected in the tourism market according to Jean-Claude Dardelet, CEO of the agency. The number of overnight stays should rise to 3.5 million in 2021 (compared to only 1.5 million in 2020 in the midst of the Covid crisis), still a little far from the 4.9 million in 2019. The return to normal according to the leisure or business market is expected for 2024 / 2025. This summer, the occupancy rate of downtown hotels was between 55% and 60%, ie the level of summer 2019. The situation is more delicate for establishments near the city center. airport that have not found their business customers.
30 companies interested in 2021 for 1,000 jobs
The metropolis is now seeking to implement “four-season” tourism to welcome visitors and tourists all year round. “The lantern festival, which will begin in November for 62 evenings, should help us, in particular to supply hotels in this more slack period with the objective of 600,000 visitors” explains Jean-Claude Dardelet. This year an effort has been made on the filming office to fix the production of films and series in Toulouse. Nine major productions including “Le cours de la vie” with Agnès Jaoui were won in 2021 totaling 96 days of shooting and as many returns for the local economy not to mention the influence of Toulouse.
On the business side, Invest in Toulouse has reached thirty new companies (compared to 17 in 2019) which generate 1,000 jobs within three years in the metropolis. Among the “plugs” are H3 Dynamics (hydrogen drone), Universal Hydrogen (aeronautics) but also the future bioproduction plant of the German Evotec. It will add 250 jobs to the 800 already created over the last few years. Sign of the stronger rapprochement with the business world, the attractiveness agency will set up on December 15 at the Toulouse Chamber of Commerce and Industry.