In the metropolitan area of Toulouse, employees have the opportunity to test an electric bicycle for a month. The goal: to support and encourage as many people as possible to travel from home to work by bicycle.
This Tuesday, October 19, 20 employees of the CGI company were given an electric bicycle. Selected according to very specific criteria (being a motorist and traveling less than 15 kilometers per day), these neo-cyclists will travel between their home and their work for a month using their electrically assisted bicycle (VAE). Equipped with a helmet, bag and padlock also made available to them, all employees followed one hour of training provided by The Bike House in order to review the best practices to adopt and set off with confidence on the roads. The device to the enthusiasm of employees. Out of 300 employees, 50 volunteered for this month of free testing.
Employees convinced but not yet converted
After a few months of hindsight and satisfaction surveys, “7 out of 10 employees are convinced of the value of cycling and many have equipment projects“, Assures the communications and marketing manager of” GoodWatt “. While fuel prices are at their highest, the electric bicycle has several advantages: no more going to the gas pump, or paying for insurance for the vehicle; it is also easier to park and traffic jams are much less on two wheels than on a car.
But this does not mean that employees take the plunge. Buying an electric bike is an investment. “It takes an average of 1,900 euros to get one and many levers come into play, such as local policy and the benefits set up by the employer», Explains Elodie Frémeaux.
“A soft mobility package in the coming months”
On the business side, this partnership is one action among others to raise employee awareness. Based in Basso Cambo, in the west of Toulouse, CGI offers many activities, such as repair workshops or training courses for cycling in the city. Sylvain Ladurée, director, prosecution: “In the coming months, a soft mobility package will be implemented and will allow our employees to help them invest in a bicycle.“
Supported by Ademe and winner of a call for projects from the Ministry of Ecological Transition, the “GoodWatt” device is a national initiative already present in several metropolises such as Nantes, Rennes, Lille and Strasbourg. In Occitania, it is developing within the Toulouse metropolitan area. After the employees of CAF de Haute-Garonne and CGI employees, it will soon be the turn of volunteers from the company Liebherr-Aerospace Toulouse SAS to come to work by bike.