Warsaw. Influencers promoted public feedback. How much did it cost?
Warsaw paid almost PLN 20,000 for the Instagram entries of four influencers. The actress, journalist, singer and photo model praised the charms of traveling by Warsaw public transport.
The action was interrupted with the Car-Free Day celebrated on September 22. On this day, every year, around the city, you could take part for free from public transport. The Town Hall also want to promote the campaign, among others on social media. On September 22, provisions on Public Transport are introduced
A photo with a tram, love for cars
The loudest was the one who Wolno się on the Grażyszczak profile. In the note in the photo on the photo, the actress admits that she is only “getting involved” with communication. He is surprised to note that the timetable can be found on the WTP website and that communication is punctual. And then … raves about her car.
“I will not give – I love to sit behind the wheel of my car! I love this thrill before going on the route, the inspection along with the departure to the ring road was an adventure! Maybe not some extreme, but still. In order for the old diesels to be imported in large numbers, the ‘corpses’ are very poisonous “- argues Wolszczak. Besides, we rewarded this love for cars, specifically one brand, with posts on Instagram.
A large part of the city-sponsored post is also devoted to air quality. Recall: in recent years, the actress has sued the state for disastrous therapy and the issue of power. I also sued the capital city office, but withdrew this lawsuit because she was convinced by the anti-smog actions of the city hall.
In the case of the description with “Gazeta Stołeczna”, which is related on Saturday, ensures that these matters remain unattended. – My participation in this campaign had nothing to do with the withdrawal of the lawsuit by the city. My agent called me and asked if I would take part in an action promoting an appropriate one. I agreed immediately, because I am trying to change to the public, I believe that it is important and it is right to encourage people to do so. It was my only motivation. Of course, there were from here, but rather a symbolic selection – money.
Almost PLN 20,000 for four entries
What amounts are we talking about specifically? For the cost of the offer in the field of access to public information Krystian Głuch, left-wing activist from Bielany. Which she appointed she posted on Twitter.
“Next contracts after including up to PLN 19,680.00” – we read in a speech in which Kamil Dąbrowa, deputy director of the City Marketing, spoke. However, it is not known how the agency distributed the same number will notify four.
Communication was also promoted by the photomodel and actor Jakub Kucner. He photographed himself on the subway. “When I can and have such an opportunity, I try to switch to public transport. Living in Warsaw, I have ten privileges that I can use the metro. , e.g. by reading a script. – we read in Kucner’s entry. We preferred the author of the collected cars, the cars of the specific rental company we chose, as well as motorcycles.
Efficiency so far unknown
Two of the influences engaged by the city are the singer Grzegorz Hyży and the journalist Barbara Pasek.
The spokeswoman of the town hall, Monika Beuth-Lutyk, confirmed to us that the city accepted the content of all entries. We ask why the city chose these four. – We conducted further inquiries, selected new inquiries, and send inquiries to these inquiries. The profile of these people is in line with the theme of the campaign. Other bids that received ordered were rejected with an bid for the app offered, which offers a wide range of ten services offered by a town hall spokeswoman. As she added, reaching for infleuncers was nothing special, because the city involved them for a long time to “promote urban projects”. – This is one of the many forms of promotion used by the City Marketing Office as part of the Beuth-Lu campaign.
In the event, it is not known what the effectiveness of the September action was. – The contract has not been obtained, the coverage report is downloaded Download station – model clerk.
Photo Source: Instagram