“For this second episode of La Terre à la Bouteille, it is Martine Rougevin-Baville who opens the doors of her cellar to us”. Amidst the vines of Château Caze in Fronton in Haute-Garonne, Aurélie Rodrigo records a podcast on viticulture. It was during her end-of-study internship for a group of winegrowers that she began to lead this project, which was launched in early October.

“We do ten-minute episodes that come out every month on the activities of the winegrower’s profession, which is a multi-hat profession” explains the young woman. A sound pause where will be detailed a gesture, a step, a work carried out by the winemaker … from the ground to the bottle. Hence the name of the podcast.

Each episode has its guest – professionals from Frontonnais – to evoke a predefined theme. Stéphane Camin, Toulouse radio journalist and wine lover, opened the ball. If he has never used this format, he sees many advantages. “It’s short, we have no ads in it, and we have everything we need in explanations on a specific subject” he explains.

A publicity stunt after a difficult year

Episode two, dedicated to fermentation, this time will be with Martine Rougevin-Baville, who has been cultivating vines in the Château Caze vineyard since 1991. Unaccustomed to the podcast format, the winegrower was surprised. “I did not understand that they were interviews so short, so concise, and which can provide real content and information”, she reveals.

The project is supported by the G.Sica group of three castles and two estates, and is supported by the Gendre group. Straddling information and communication, the podcast is more like an advertising campaign. Because above all, it allows winegrowers to shine a light, in order to help them recover after a difficult year.