The municipality of Amsterdam is going time selling fake cannabis and magic mushrooms products. According to the municipality, these products are misleading, promote drug use and contribute to the drug image of the city. That has to change, the municipality believes, just like the existing drug appearance in the streets of the center.

The fake drugs on offer let the consumer know that there is cannabis in them, which is not the case. In addition to getting a low-threshold supply in, for example, bakeries, food shops and small supermarkets, it can happen that drugs are easy to buy.

Upcoming week in six businesses in the Dam and Rembrandtplein area is driven by violating the rules and selling items containing fake cannabis.

In the past year, settlement of entrepreneurs of the municipality to adjust their assortment. She sold too many tourist products of fake cannabis related items. This was at odds with the retail diversity landscape, which states that new stores targeting tourists cannot be added.

Sell ​​souvenirs

Products with fake cannabis and mushroom products, just like windmills and wooden tulips, fall under souvenirs. Stores that have to do this have to adjust their assortment. The sale of souvenirs has already been tackled before. For example, only souvenir shops are allowed to sell souvenirs and a maximum of 5 percent of their products in the range of new shops may consist of souvenirs. This should also be in the back of the store.

Checking the fake drug items is one of the measures of the city center approach. In this way, the municipality wants to make it more attractive for residents, visitors and entrepreneurs. Reducing nuisance and improving the quality of life is also an important goal.