Sweden’s fastest growing marketplace
Other smaller markets get a larger share of the Swedish e-commerce pie.
My shopping center is one of them, and it focuses on the home and leisure market. There are already over 300 merchants on the market and the number is growing every month. “Right now we are up to 950,000 kronor (92,400 euros) every month in sales”, says CEO Hkan Jonsson Bodvar to Ehandel. “For the full year, we aim for a turnover of between 0.9 and 1 million euros.”
2 billion individuals in Asia and the Pacific will watch digital video by 2022
Digital video users in the Asia-Pacific region will increase 6.5% this year to 1.93 billion, after a higher than expected increase in 2020. By 2022, the number of digital video viewers will have exceeded 2 billion, a year earlier than previously predicted.
China has the largest proportion of Internet users watching digital video from any country in the Asia-Pacific region. By 2022, penetration will reach 93.4%. No other country will reach 90% by 2025, according to the eMarketer forecast.
More than half (53.1%) of the more than 2 billion digital video viewers this year will subscribe to OTT video services. In 2021, the number of subscribers to OTT video services will approach one billion, a year earlier than forecast.
This year, Australia still has the largest subscription to the OTT share of digital video viewers, with 68.3%. China, on the other hand, will surpass Australia by 2022, with a share of 70.1%, while Australia remains at 69.9%.
Digital video will reach 82.2% of Internet users in Asia and the Pacific by the end of 2025, a total of 2.20 billion viewers.
76% of Spaniards buy more online
More than three-quarters of Spaniards say they shop online now more than they did before the coronavirus outbreak. Half of Spaniards make at least one internet transaction per week.
Shopping online has become a well-established habit in Spanish society, with the outbreak of the coronavirus and the following measures driving this trend over the last twelve months.
- Clothes and accessories are the most popular product categories on the internet (64%).
- Articles from the technology field are another popular category to buy online (46%),
- with beauty products, cosmetics and perfumes (35%) coming in third place.
- Catering and food delivery (33%) and groceries (27%) are in fourth and fifth place.
What Western luxury does China still want?
Consumers in China can find almost any product they want because e-commerce giants like Alibaba and JD.com have partnered with some of the world’s most famous companies to bring a plethora of international goods to their shores.
Despite the epidemic, demand for imported consumer goods, especially beauty and luxury goods, remained robust by 2020, according to the Ministry of Commerce (MOFCOM). Imported consumer goods increased by 8.2% from the previous year to $ 242.1 billion (1.57 trillion yuan) by 2020.
No matter how many products are available in the Chinese market, consumers may not find everything they need. Although overseas luxury goods are immediately picked up by e-commerce companies and physical merchants, many goods are still not available in China.
Baby formula is not usually associated with luxury products. But in a country still recovering from a 2008 food security disaster in which at least six children died and 294,000 babies were injured after drinking melamine milk powder, foreign breast milk substitutes are benefiting. Infant formula is one of the leading imported products in China, according to Export2Asia.
Australia and New Zealand’s baby milk brands are mainly dependent on China. According to Bloomberg, New Zealand’s A2 Milk Co. lowered its forecast for the second time in five months in May after revenues fell by almost 30% in the second half of 2020 due to disturbances in the Daigou market.
Chemicals and harmful compounds identified in infant cosmetics are a common source of concern for new parents.
Pregnant women are often worried about finding pregnancy-safe beauty items. Pregnancy-safe skin care has previously been produced by established domestic beauty companies and foreign players such as L’OrĂ©al Paris. Domestic consumers, on the other hand, continue to prefer imported bar mark lotions, diaper rash creams and maternity oils.
And that takes us to the end of our international marketing news! If you want to discuss something mentioned in this blog, do not hesitate to contact us.