Through Margot Nicodemus
Notice to fans of the Rouen brand Paul Marius : it is expanding a little more, by adding to its production of leather goods … ready-to-wear and baskets ! Thursday, October 14, 2021, these new ranges were presented with great fanfare in the evening, in the new store named the laboratory “, which plays on the existing Place des Carmes, at Rouen (Seine-Maritime).
Only two concept stores in France
In addition to bags, wallets, belts … It is now a whole collection of jackets – items that Paul Marius was already producing, but mainly one model – in a perfecto style, denim jacket, which fills the colorful space, with a street-art identity. Sweatshirts will also have their appearance, within a week.
“The number one goal of the concept is basketball. We have a lot of leather scraps from our 36 stores [32 en France, quatre en Belgique, NDLR], indicates Hugues Mass, sales director for the brand in France. All models here are mixed. There will only be two unique Lab-type stores in France, that of Lille [inaugurée le 13 octobre, NDLR] and that of Rouen. “
Sneakers from scraps of leather
As for these famous freshly created sneakers, the best customers will not be fooled and will see in them familiar patterns. They are in fact partially composed of leather scraps from bags, which have not been used. “There are three types of sneakers, low, high, but also limited editions, which are those associated with the patterns of leather goods”, continues Hugues Mass. Count between 85 and 110 euros depending on the model. All of these new items are made in India.
Surprise! The brand #PaulMarius opens its “Lab” to #Rouen, a concept where neon sneakers stand side by side with equally colorful jackets. Some baskets are made from scraps of leather from the bags. To discover from Friday, October 15. @ 76actu pic.twitter.com/BtkwLKAF1W
– Margot Nicodème (@ MargotNicodème) October 14, 2021
The Lab, as its name suggests, is experimental. Paul Marius’ teams are allowing themselves three months to observe the success of the concept. If the result is satisfactory, “why not develop it in the rest of France”, considers Hugues Mass.
Note also that the offbeat decorative pieces that fill the shop – marble hands, Jesus under a bell, in particular – will also soon be for sale. These are creations of the Portuguese artist Normando Lobo De Suza.
Paul Marius Lab will be open to the public from Friday October 15.
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