all the signs on the Caen-Paris route retrace his career
For the promotion of Never show that to anyone, a giant 245km exhibition retraces Orelsan’s journey, from its beginnings to success.
It’s a “Real open-air museum», Welcomes the Marcel agency. Associated with Prime Video to promote Never show that to anyone, the documentary series retracing the journey of Orelsan, the latter has imagined an exhibition of 245 kilometers between Caen and Paris. In addition, all the advertising panels of the departmental dependent on the two towns were used to promote the Orelsan route. Symbolically, son of ascension, from Calvados to the capital.
In total, around thirty panels illustrate this long road. It contains unpublished archives, from his meeting with Skread, his work as a night watchman, to his concerts and the phenomenal success recorded in recent years. A promotion as brilliant as it is emblematic in the service of a documentary series that will be available this Friday. The exhibition, meanwhile, is available until October 17.
And also: Nekfeu, Orelsan, Vald and Alpha Wann together on a sharp mash-up
A 245 km open-air exhibition? This is what we did for the release of the documentary series “Never show that to anyone” by @PrimeVideoFR . We bought all the panels between Caen and Paris, to retrace the route of @Orel_san from Caen to its Parisian rise pic.twitter.com/MMddaTScDa
– MARCEL (@MarcelAgency) October 13, 2021