Company Prague City Tourism presented at this year Design block a new visual style through which to present Prague domestic and foreign visitors. “The new visual identity is the fulfillment of a new vision of tourism in Prague, where the whole city and all partners are trying to cultivate tourism,” he says. Jana Adamcová, Member of the Board of Directors of Prague City Tourism. The aim is to present Prague as an authentic cultural metropolis, not as a cheap party destination or tourist open-air museum, and to attract domestic and foreign tourists from the age group of 30 to 55 years. There are also plans store on Old Town Hall, which should open at the end spring 2022 and more limited editions will be added cultivated souvenirs.
How long does a new visual identity originate?
We used the covid situation for the complete repositioning of Prague’s rebranding in the field of tourism. We started preparations this January and we would like to have all objects re-marked by 15 December. The changes include a new position for the Prague brand, a new visual identity and a new series of photographs and audiovisual works will be created. We have already prepared the first series of spots and it should be approved by the City Council in the near future. of the city of Prague. In the coming days, a new visual identity will also be introduced in all our digital marketing tools, ie on social networks, websites, will appear in digital campaigns, and traditional printed materials for tourism will be new, as well as the designation of our objects.
Can you specify what objects you have in administration?
We manage the Tower of the Old Town Hall, the Petrin Lookout Tower is a maze, both towers of Charles Bridge, the Powder Gate and the Novomlýnská water tower.
How will the rebranding take place, how much did it cost and where exactly is the new visual identity to be seen?
We are currently seeing new branding in the digital space on templates on our social networks Instagram and Facebook. You can also see it on the website, on the main page and for example the Powder Gate is already re-marked in terms of price lists and signs. The rebranding cost 390 thousand crowns.