Portugal is one of the most relevant countries in Western Europe for Huawei, where consumers are “early adopters” of new technologies. For these reasons, Huawei aims to return to a leading position in smartphones and gain leadership in the remaining categories of the product portfolio, from wearables, to audio, laptops, tablets and, more recently, monitors.
The goal is outlined by William Tian, European director of the consumer unit at Huawei, who shows that “Portugal is a pioneering and strategic market within the group of countries that preceded the ‘cluster’ in Western Europe, being often one of Huawei’s pioneering countries in launching some first-hand products. We know that the Portuguese value at Huawei innovation, high quality products, cutting-edge design, excellent after-sales service and a professional team, highly qualified and prepared for all present and future challenges. Therefore, our goal for the Portuguese market is to return to a leading position in smartphones and reach the other categories”.
Currently, more than two million Portuguese use Huawei smartphones and growth prospects with the launch of the new Huawei nova 9 smartphone are very positive. Although the brand has lost its position in the smartphone market, following the challenges that have been imposed in recent years, William Tian says that, “in the remaining product categories, there has been an important growth rate that compensates for the loss suffered in the smartphone market. We are aware that there is a huge penetration of smartphones in Portugal, but we also know that it is a market that can grow little more, unlike what happens in other product categories, such as wearables and audio”.
Wearables occupy 2nd position
In the wearables category, Huawei is in second place in the ranking of best sellers in Portugal, having registered a growth of 25%, when compared to last year. The goal is to be number one.
In the audio category, in which the Huawei Freebuds Series stands out, the growth was 150% this year, compared to the previous year. “These growths prove that our products have a high quality and necessary to the needs of consumers, who continue to present Huawei products in their day-to-day”, Saxophone William Tian.
Right now, one in four people with smartphones has a wrist or audio wearable) and, in the near future, Huawei expects this ratio to be one to one, which represents an opportunity for growth in the category for the brand itself. “Huawei still has many innovations that it will bring to these categories and that meet the needs of consumers for these devices.”, adds the responsible.
Seamless Life 1 + 8
In recent years, Huawei has implemented a Seamless Life 1 + 8 strategy, aiming to expand the product family beyond the smartphone. “We are in the era of the Internet of Things (IoT), where the smartphone is part of a whole panoply of products that connect to each other to make them more efficient. This is one reason why Huawei has created an ecosystem of products, which is already a success in Portugal”, Refers William Tian.
In addition to these categories, Huawei is preparing the launch of two new monitors in the Portuguese market, the Huawei MateWiew and the Huawei Mateview GT, and is also betting on the laptop and tablet market.
Online store records revenue of over a million
Huawei’s commitment to the Portuguese market was also reinforced with the opening of the brand’s online store, in April of this year. Since opening, Huawei has already registered over one million euros in revenue and the target is doubled by the end of the year or the same.
In terms of products, the most prominent categories that register the highest number of sales are wearables, PCs and audio.
“Our online space is not just a store where we sell our products, it is also a community space where Huawei consumers can share their queries, seek answers and proudly showcase their Huawei products. Since we opened our online store, we already have close to 20 thousand people registered”, Emphasize William Tian.