Prague City Tourism launches a campaign, targeting European markets
Organization Prague City Tourism together with partners, the capital city of Prague, Association hotels and restaurants in the Czech Republic AND Vaclav Havel Prague Airport comes with a new marketing autumn and winter digital campaigns designed for selected European markets. It starts it from Wednesday October 13 and the goal is to raise the status of Prague as a city where even the most demanding clientele will find what they are looking for. Thanks to a comprehensive strategy, the organization believes that the campaign to the metropolis will attract more creditworthy clients than before. The campaign will run until the end of the year and the capital set aside for it 40 million crowns.
“We want to get rid of the label of cheap alkotourism in the capital. Together with PCT, we are building a new brand from Prague, which appeals especially to cultured clients with an interest in culture, monuments or quality gastronomy. A tourist is especially beneficial for the city, who will have a personal relationship with our metropolis and will be happy to return here, “he says. Hana Třeštíková, Councilor for Culture and Tourism.
Following the example of other European metropolises, such as Berlin or Vienna, Prague wants to attract the so-called city breaks and quality services of the metropolis. The aim is also to emphasize the concept of responsible tourism and eliminate the idea of Prague as a party or cheap location.
“We want to present the capital as an exclusive metropolis with an emphasis on personalities, artists and creators who live here. The key visual campaign is based on this, ”he adds František Cipro, Chairman of the Board of Directors of Prague City Tourism.
For greater efficiency, they use campaign data about the behavior and age range of potential visitors who require a business Mastercard. The campaign runs mostly in online space. The ad will run over the content network RTB and PPC. Strategic communication through will also play a crucial role social media. They created a campaign for the creators new micrositewhich will run from Wednesday, October 13.
As part of the campaign, the company is working with a series of photos and videos that support the new image of the authentic city. Photographs and spots present Prague artists such as Daddy Boys, string quartet Unique quartet, Grammy Award winner Ondřej Pivec or a progressive dance group Dekkadancers.
Prague City Tourism (PCT) is a joint-stock company 100% owned by the capital city of Prague and is certified by the official destination management organization of the capital. of Prague. Its main mission is to support sustainable domestic and acquired tourism in the capital.