The group acquired by Eric Stierlen, Eden Auto, is moving ahead with the takeover of the Toulouse distribution platform from Renault Retail Group. The transaction, which should be finalized on December 1, 2021, involves three businesses operating five points of sale.
In Toulouse, Renault Retail Group sold around 10,000 new vehicles and 5,000 used vehicles per year. (Credit: RRG)
The group Eden Auto will take over the distribution of Renault in Toulouse (31). According to a notification from the Competition Authority, the multi-brand operator is in the process of finalizing the acquisition of three business assets owned by Renault Retail Group which operate five sites divided between Toulouse, Muret and Castelnau d’Estrefonds. A case that must be completed at 1uh December 2021, confirmed Eric Stierlen, CEO of Eden Auto, interviewed by the Automobile Journal.
More precisely, these are RRG Toulouse United States, RRG Toulouse Rocade Ouest and its two addresses, RRG Toulouse Montaudran, RRG Muret and the annex of RRG Castelnau d’Estrefonds. A sale desired by the Renault subsidiary engaged in a vast plan to restructure its presence in France. The concessionaire has indicated that the 425 people making up the workforce will be retained in their function.
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Already present in Haute-Garonne and more precisely in Toulouse and Muret with the Toyota-Lexus brands, the group is strengthening itself in the department. At the end of this operation, he will also gain weight in a Renault network within his account at least one point of sale in six departments ranging from Gars to Gironde via Lot-et-Garonne and the Pyrénées-Atlantiques. Totaling, at the end of 2020, 14,028 registrations according to the French manufacturer’s count, making it the fifth French partner, the operator acquires in Toulouse a potential of 10,000 VN of Renault, Dacia and Alpine brands. RRG Toulouse also distributed 5,000 used vehicles. “A performance that can be improved to approach a ratio of 1 VN to 1 VO“, says Eric Stierlen.
Ranked 7e in our distribution top 100 with 33,986 new vehicle registrations for 33,226 used vehicles, the Eden Auto group is targeting a minimum of 43,000 deliveries of new vehicles by the end of 2022. A potential which, without a significant external growth operation on the part of the competition, could allow Eden Auto to make a link in the list of the most important operators.