Budapest Design Week – The Hungarian Design and Design Management Awards were presented
This year, the Hungarian Design Awards, organized by the Hungarian Design Council, were presented every 42 years, as in previous years, the funding of the National Office of Intellectual Property (SZTNH). The Ministry of Innovation and Technology (ITM), with the participation of the Hungarian Design Council, announced the most prestigious Hungarian design award in March.
This year’s winners of the award were announced by textile designer Hedvig Harmati, head of the doctoral school of the Moholy-Nagy University of Arts, chairman of the jury. As the expert pointed out, the essential conditions for the success of innovation are a design that seeks connections, interdisciplinary services after active value creation and does not forget user aspects.
The Teq Lite multifunctional toy designed by Gábor Borsány, György Gattyán and Viktor Dénes Huszár, the comfortable and ergonomic Tilt chair dreamed up by Dániel Lakos, and the custom-made speaker Bay Bay Counterpoint 2.0 designed by Zoltán Bay were recognized in the product category.
The shared special prize of the State Secretariat for Culture of the Ministry of Human Resources (Emmi) was awarded the CECC prize 2021, a joint work of András Szilos and Boglárka Imrei, the special prize of the SZTNH was awarded by Márton Bartos and Tamás Liszkai
The winner of the design category was the joint work of the Adamo baby swing, András Oravecz and Ádám Németh, created from the combination of the traditional price and the cradle, and the special prize went to Zsuzsanna Horváth Nornir’s wall clock.
The visual communication categories were won by the work of Salt Communications Kft., The image development of the Corvinus University of Budapest, created by Lőrinc Balogh, Burus Botond, István Nagy and Máté Serflek. The shared special prize of Emmi’s secretariat of state responsible for culture was awarded to the book entitled Róudvaros Bérházak Budapest, created in collaboration with author Márindffy Melinda, designer Anna Bárdy and photographer Schmal Fülöp.
This year’s winner of the student category is Bálint Szalai, who is at home. In addition to formal playfulness, the subject group of the interior also bears the characteristics of the handicraft tradition. The special prize of the ITM State Secretariat for Higher Education, Innovation and Vocational Training was awarded to King Adrienn BObO’s alternative dollhouse.
The Design Management Award, founded by the Hungarian Design Council, has been recognizing organizations that strive for continuous innovation and outstanding quality in the creation of their strategy, operative operation, products and services in the application of the design management tool system, keeping in mind social responsibility and maintenance. aspects.
Organizations that excellently apply the design management approach were selected by a professional jury of nine people.
Attila Simon, CEO of Herendi Porcelánmanufaktúra Zrt., Chairman of the Design Management Award Judging Committee, reminds: the aim of the competition is to draw attention to the importance of integrated application of design and present its results to the professional public, economic actors and all interested parties.
As announced, this year’s Design Management Award was won by the Miklós Radnóti Theater. The theater renewed its visual image in 2016, laying the foundations for a radically different kind of communication strategy for the then new leadership of the institution. The development that has been consistent and conscious ever since has now expanded all the communication surfaces of the theater – it is praised.
The special prize for the diagnosis of intellectual property of SZTNH was awarded to Györgytea Kft. Artmagazin was also awarded a Certificate of Recognition as a creative example of design management, the BuildEXT design office dealing with building information modeling, and Hard Body Hang’s own public sports fields suitable for workout-weighted workouts.
The exhibition presenting the works of the winners and the most outstanding applicants awaits the visitors until Friday, October 17 at the central venue of the Budapest Design Week, the Société Budapest event center.
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(MTI)