Souvenirs from Prague: Kingfisher, robot or lollipop motif. The metropolis also targets domestic visitors
What to take in memory of the hundred-towered mother of Prague? Sometimes they are too clear about that. How to know what the work is officially offered by the city and what are only many private creators and sellers? Foreign film crews also advised on how to present the city.
It focuses more on tourists from the Czech Republic. This is one of the goals of Prague. Yesterday, through Prague City Tourism (PCT), the city introduced a new visual style within Designblok. It is part of tourism cultivation projects. It is reflected mainly in the new form of souvenirs, visual elements, but also in the very essence of the brand’s presentation. “For example, we asked foreign writers or film crews what they liked about Prague, and we tried to incorporate that into the visual identity of the city,” says PCT expert Jindřiška Vejvodová.
The company set itself the task of introducing the world to “the soul of the free lifestyle of the people of Prague, their creativity, life stories and a pure bohemian heart.” For example, the city had new photos and videos created. They present Prague artists such as Tata Bojs, the Unique Quartet, the Grammy Award winner Ondřej Pivec or the progressive dance group Dekkadancers.
Tourist souvenirs are also part of the new identity. For example, motifs of a kingfisher, Čapek’s robot or the Prague Baby Jesus appear on them.
Prague also has new tourist stamps and seals. “There is a huge bestseller in the Czech Republic and I found out that the quality of the illustrations is unused,” commented the requested souvenirs of the graphic artist Bohumil Vašák. Individual original fonts were created for objects and websites. “It will be clear at first glance that this is, for example, a brochure from Prague City Tourism,” added Vašák.
The visual identity will gradually appear on all monuments managed by the PCT, such as the Old Town or Petřín Lookout Tower. The presentation of campaigns in the Czech Republic and abroad or in new editions of printed materials will also change. The introduction of the new style will take place by the end of 2021.
New souvenirs: jewelry, candles, ceramics. But also a more modern visual
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