PRAGUE

Souvenirs from Prague: Kingfisher, robot or lollipop motif. The metropolis also targets domestic visitors

What to take in memory of the hundred-towered mother of Prague? Sometimes they are too clear about that. How to know what the work is officially offered by the city and what are only many private creators and sellers? Foreign film crews also advised on how to present the city.

It focuses more on tourists from the Czech Republic. This is one of the goals of Prague. Yesterday, through Prague City Tourism (PCT), the city introduced a new visual style within Designblok. It is part of tourism cultivation projects. It is reflected mainly in the new form of souvenirs, visual elements, but also in the very essence of the brand’s presentation. “For example, we asked foreign writers or film crews what they liked about Prague, and we tried to incorporate that into the visual identity of the city,” says PCT expert Jindřiška Vejvodová.

The company set itself the task of introducing the world to “the soul of the free lifestyle of the people of Prague, their creativity, life stories and a pure bohemian heart.” For example, the city had new photos and videos created. They present Prague artists such as Tata Bojs, the Unique Quartet, the Grammy Award winner Ondřej Pivec or the progressive dance group Dekkadancers.

Tourist souvenirs are also part of the new identity. For example, motifs of a kingfisher, Čapek’s robot or the Prague Baby Jesus appear on them.

Prague also has new tourist stamps and seals. “There is a huge bestseller in the Czech Republic and I found out that the quality of the illustrations is unused,” commented the requested souvenirs of the graphic artist Bohumil Vašák. Individual original fonts were created for objects and websites. “It will be clear at first glance that this is, for example, a brochure from Prague City Tourism,” added Vašák.

The visual identity will gradually appear on all monuments managed by the PCT, such as the Old Town or Petřín Lookout Tower. The presentation of campaigns in the Czech Republic and abroad or in new editions of printed materials will also change. The introduction of the new style will take place by the end of 2021.

New souvenirs: jewelry, candles, ceramics. But also a more modern visual

  • Bohumil Vašák and Petr Štěpán succeeded in the competition for a new visual style of the metropolis with their designs, who work with newly created font from the workshop of the Prague typographer Tomáš Brousil. Price lists at the entrances to the Prague towers will also be created in this font. “The new visual identity is to help present Prague as an authentic cultural destination, not as a cheap party or tourist open-air museum,” comments Petr Zeman, Chairman of the Supervisory Board of Prague City Tourism.
  • The existence of each of Prague’s towers is connected with one of the symbols that is typical of it, whether on the basis of any of the facts or legends. For example, the Old Town Bridge Tower is decorated with several kingfishers. They were a popular symbol of King Wenceslas IV. Symbols are part of e.g. glasses or cups.
  • To artistic lollipops Luboš and Monika Záluské includes several types of edible flowers or freeze-dried fruit. They are also one of the souvenirs. One will cost 125 crowns. For 1490 crowns, a tourist can take away from Prague for a change candle from the Janošík couple. One of the scents refers, for example, to the blooming Petřín.
  • They were created as a tribute to the Prague Spring earrings and necklace. The basic element of jewelry that Marie and Vojtěch Poláček create is glass in various forms. The couple are one of several Prague creators who are participating in the new identity of the metropolis. Another is Jan Vajda. You can find his illustration, for example, at canvas bag. Here are other souvenirs available, for example, in the Pragtique store. His showroom is the Prague Creative Center on Old Town Square. In addition to bags, they have, for example, T-shirts, postcards or even keychains.

Related Posts