BILLA celebrates 21 years in Bulgaria with new stores and the largest number of branches in the country
This October BILLA celebrates 21 years since entering the Bulgarian market. From the opening of its first store until today, the company is not developing, investors will expand their stores in the network in the country, in new technologies and will improve the skills of your employees. The retail chain works daily in a direction confirmed on the spot by a trusted partner and prefers the choice of Bulgarian consumers to buy high quality products at affordable prices.
Evidence of high recognition of the chain’s efforts by consumers and businesses to award “Product of the Year”, opening of the BILLA App mobile application in the “Loyalty Applications and Programs” category and excellent BILLA Card loyalty programming in the “Business Project” category In the b2b Media Annual Awards, in the Company of the Year competition, the gold statutes were designed to promote society in the category of Corporate Social Responsibility, strengthening the field of sustainable development and corporate responsibility in adverse conditions for COVID-19, which was excellent in the category “Policies for sustainable development during a pandemic” in the competition “Greenest company in Bulgaria”.
The Grand Prize for “Crisis Management Strategy” from the Career Show Awards, as well as the classification in the category “Best Employer in the FMCG Sector”, confirms the successful guidelines for action to ensure a safe environment for work and pandemic conditions, also the efforts that are part of the company to establish itself as a reliable and desirable employer.
Last year, BILLA Bulgaria launched a large-scale program for renovation of key branches of the retail network, in order to meet the growing expectations of consumers for a comfortable atmosphere, wide range and innovative solutions in favor of a better customer experience. Companies are adopting the practice of indicating the renovated sites as they are known to people, focusing on where they are located. It modernized a total of ten key branches in Stara Zagora, Harmanli, Pleven, Plovdiv, Ruse, Sofia and Veliko Tarnovo. On average, the innovations have self-service cash registers and electronic labels, along with energy-using equipment, which shows a responsible attitude towards the environment and the danger of resources. With the opening of two new branches in Petrich and Veliko Tarnovo at the end of September, the total number of stores in the country is now 132, thus establishing BILLA as the retail chain with the largest number of branches in the country.
The chain remains a loyal partner of Bulgarian producers and once again confirms its care in the direction of healthy eating, controls the levels of over 700 types of pesticides in fresh and quality fruits and vegetables with the brand BILLA Gardens. In addition to achieving results, BILLA provides customers with the opportunity to shop to like products at consistently low prices and save money from the family budget, within the initiatives “Thank you for saving in BILLA” – in the platform www.spestivbilla.bg. In less than a year, the corresponding value of the registered savings is nearly BGN 2,300,000.
On the occasion of the birthday, the retail chain has launched a holiday raffle with great announcements for all its customers. At the end of October, 100 of them will have the opportunity to determine special amounts for the month, registered with cash receipts in the platform www.spestivbilla.bg, and another 100 lucky people will win 1 suitcase with the Vivess brand.