Updates: 10/05/2021 11:48 AM
Released: 05.10.2021, 11:48
Prague – Prague has had a new design made to promote the city in tourism. New souvenirs were created, the design of leaflets was changed, a new publication was created and the designation of some monuments, the appearance of social networks and websites operated by the city company Prague City Tourism (PCT) were changed. The company is in charge of Prague tourism. The spots promoting Prague will also have a new design. Jana Adamcová, a member of the PCT Board of Directors and artists who took part in the promotion, told journalists today. The change cost PCT CZK 390,000 and will be fully implemented by December 2021.
“We are all focused on cultivating the visual side of tourism as well. (…) Gradually, a new look will be introduced in all our digital marketing tools as well as in traditional printed matter, but we also have new labeling of the monuments we manage,” she said. Adamcová.
We want to present Prague and the PCT as unconventional and artistic, but at the same time serious. “Diversity, the interweaving of culture and styles is an integral part of the city’s identity,” said PCT expert Jindřiška Vejvodová.
Graphic artist Bohumil Vašák said that the artists clarified the style of promotion and its expression. “We were looking for simple means that allow us to communicate: this is necessary information from Prague, PCT, as opposed to commercial communications that weed the public space,” he said. An original font was created for individual items and websites. “It is easy to recognize it, even if it is not explicitly written there that it is from PCT,” Vašák added.
Compared to the past, PCT will work more closely with local artists, both established brands and beginners, including so-called start-ups. The new videos will feature more locals and it’s not just footage of the sights. Illustrator and director Přemysl Ponáhlý said that he tries to follow the involvement of old Prague stories and myths, which he wants to present in a modern form.
Tourist stamps and seals will have a new look. “It is a huge bestseller among Czech tourists and we accept that the quality of the illustration is uneven. That is why we created a unified language. This is something that was missing here, most large cities have a unified language,” said Vašák.
PCT has finished the first spots, which will be used to promote the city abroad. The campaign for the week has yet to be discussed and approved by Prague councilors. By the end of this year, the PCT wants to complete the marking of managed monuments with new signs, including the Petřín Lookout Tower and the Charles Bridge towers. New signs are now only on the Powder Gate.
The transformation of digital marketing tools, such as social networks and websites, will be completed by December 15. PCT already sells new souvenirs in the Petřín lookout tower and is preparing them for sale at Můstek and the Old Town Hall. In addition to the promotion towards tourists, the PCT, according to Adamcová, changed its corporate identity, which is newly unified with the promotional one.