Quickly my market sets up its virtual stall in Toulouse
The first tour of the company Vite mon marché launched in Nantes in April 2018. Its founder, Reynald Naulleau, son of Vendée farmers, then only delivered fresh and local products to the city and its agglomeration. It quickly widens its perimeter by going as far as Rennes, La Roche-sur-Yon and Saint-Nazaire. In 2021, the young company chose Toulouse to set up its second warehouse. Since July, it has been renting a 500 m2 room at the Grand Marché with three rooms to store its entire range, from groceries to fresh products, including fruit and vegetables, bakery and home cosmetics.
In less than three months, Vite mon marché convinced two hundred producers and artisans, who provide it with some 2000 references, to stock its baskets. “Our goal is to allow our customers to take all their courses in short circuits. We offered 50% organic and 70% local products, quite simply because we cannot necessarily find everything in one region. People who call on us often prefer local which is not organic than organic which comes from Spain ”, underlines Reynald Naulleau. For customers, the principle is simple: they just have to place the order on the internet to be delivered during the day. The company has chosen to internalize everything.
Fundraising in progress
“Our business model is based on buying and selling. We do not negotiate prices with our partner producers and we exercise a margin of around 30%, which covers all costs. We store all products in our warehouses and online methods. Each order is received, prepared and delivered within three hours. “In Toulouse, the Vite mon marché team already has five people and relies on three vehicles to ensure some fifty deliveries per week, compared to nearly double in Nantes.
“Our goal is to quickly reach the same figures in both cities and, by the end of 2022, to set up in Bordeaux, Montpellier and Lille”, Reynald Naulleau project. The company, which had a turnover of 3.5 million euros in 2020 and was targeting 5 million this year, plans three new openings per year to cover all the major metropolises. A development that Vite mon marché wants to finance thanks to a fundraising of 5 million euros. It should be completed in early autumn with French impact investment funds that combine financial performance with social or environmental performance.
Johanna decorse
In the photos: In July, the Nantes-based company Vite mon marché set up the second warehouse in its home delivery network in Toulouse. Credits: Quickly my market.