According to latest annual The power barometer power ranking, the Sweden Democrats have risen four seats since last year, making the party the fifth largest social media influencer in the country.
This puts them right behind the Instagram influencer Therése Lindgren, the YouTube bullies JLC, and Jocke & Jonna, the YouTube couple who this year for the second year in a row were ranked as the most powerful social media business in Sweden.
-The initial situation on social media is quite clear before the election, says Emanuel Karlsten, Media Academy’s chairman, to TT.
“But there is still a very limited proportion of voters, two to three percent, and a little higher on Facebook by about 10 percent, who follow the election on social media and ‘like’ posts.”
The biggest political newcomer this year has been the Left Party’s new leader Nooshi Dadgostar, who came in from nowhere to take 127th place.
This still leaves her far behind Sweden Democrat Jimmie Åkesson, the most powerful politician in eleventh place, Christian Democrat Ebba Busch, who rose 30 seats to take 32nd place, and Prime Minister Stefan Löfven, who rose 33 seats to take 47th place.
Center Party leader Annie Lööf climbed 37 places to take 73rd place, and Moderate leader Ulf Kristersson, who has obviously made a small effort, jumped 101 places to take 86th place.
In the Twittersphere, Dadgostar’s arrival was even more pronounced, with the left-wing leader jumping 328 seats to be refueled at 42 in terms of Twitter reach and engagement. .
Hanif Bali is now ranked highest on Twitter after rising two places since 2020, while Dadgostar’s predecessor Jonas Sjöstedt still maintained a strong position in fifth place.
Karlsten said that even though social media still did not reach most voters, it was still potentially important in an election.
The parties want to reach so-called “talkers”, people who can spread their message further, so social media can be quite important. Parties can create their own propaganda machines and set the agenda. ”
If Sweden’s national parliament was formed on the basis of involvement in social media, the Sweden Democrats would conveniently be the largest party.
If it were based on Facebook involvement, the right-wing parties would have a clear majority.