The James Bond film “No Time to Die”, which premiered in Norway on Friday, set a record in ticket revenues for a Bond film on the opening day.
Including previews, “No Time to Die” had recorded 11.4 million kroner at the beginning of the weekend, writes Today’s business.
On the day of the premiere on Friday, the amount was NOK 7.68 million. “Specter”, which was released in 2015, recorded NOK 7.63 million for comparison, while “Skyfall” recorded NOK 5.69 million when it had its Norwegian premiere in the autumn of 2012.
– In total for the weekend, we estimate 22 million kroner, while “Specter” recorded 21.2 million, says Atle Ellingsen, distribution manager in SF Norway, which is the film’s distributor in Norway.
– This makes “No Time to Die” the best opening in the franchise’s history here in Norway. In addition, it is the best cinema opening ever in Norway, he says.
The premiere of “No Time to Die” is the most lucrative for a film in Norway since the premiere of “Frost 2”, which recorded NOK 7.99 million in 2019.
But that was before the pandemic, and on Christmas Day 2, which is traditionally one of the best premiere days in Norwegian cinemas, the newspaper writes.