Ten years already that Natoo, alias Nathalie Odzierejko, regales, in front of the camera, with his funny and offbeat videos. At 36, this former police official is France’s most popular YouTuber, with 5.18 million subscribers. This weekend, Natoo is a member of the jury for the emergence competition.
In what state of mind do you come to Avignon for the “Frames” festival?
Nato: I look forward. As part of a festival, this is the first time that I will spend several days deliberating in a jury, to, why not, discover one or more nuggets before everyone else. When I started in 2011 I would have loved to have a boost like this. At the start, we are necessarily a little lost, we do not have the right techniques or the right contacts. This weekend I think there will be both serious and humorous channels. This festival shows that this sector is becoming more professional and structured.
When you launched your YouTube channel in 2011, you were still the Essonne peacekeeper. What has changed since then in the way you work?
What hasn’t changed is that I’ve always seen it as a hobby more than a job. But my good resolution for the start of the school year would perhaps be to structure the chosen one a little more. In terms of writing, I am still mostly alone today. The idea might be to have real authors’ meetings, to meet each other every week. Otherwise, my other good resolution for this return is to do dance every week and stick to it. I tried “modern jazz” but it was too graceful for me …
Absurd humor remains your domain of predilection …
I’m like a monster that feeds on people’s discomfort (smile), and it’s true, I like puns, it’s a bit of a disease. The absurd has always been my thing, that’s why I adore Monsieur Poulpe, He always pushes things very far, he even did a stunt training course to be able to fall with talent!
The inevitable tart-à-la-crème question for a journalist working for a traditional media: your job is an actress, comedian or Youtubeuse?
I played in the movie The manor (2017), I wrote two parody books. But I am mainly YouTuber. Even if it’s classier to say “Content Creator”.
In Avignon this weekend, in the public, there will be young and old who dream of creating their own YouTube channel. What advice would you give them?
I don’t know if it’s really advice, but I think the most important thing is to make videos primarily for fun, whether it’s entertainment or scientific or cultural popularization. We have to stay natural, not project ourselves into a career plan, and create content that resembles us.