Publicis Groupe Zurich: MetaDesign leaves Villa in Seefeld
by Christian Beck
“We’re moving!” So it said on Thursday in a MetaDesign newsletter. The agency is new at Stadelhoferstrasse 25 in Zurich. «And thus in the middle of the turmoil among digital, advertising, media and technology specialists from the Publicis Groupe. That means even more exchange, even more creativity and even more communication skills. “
Several times it was said that a physical move under the Publicis roof at Stadelhofen was not an issue. “Our employees and customers feel in good hands in the Meta-Haus in Seefeld,” said Alexander Haldemann, today’s CEO of the Publicis Groupe Zurich, in a persoenlich.com interview at the end of 2019. Two years later, Lukas Eiselin, CEO of MetaDesign, said on request: “The Meta-Haus in Seefeld has shaped the MetaDesign culture for years and created a great working environment.”
Nevertheless, there are reasons for the move: “On the one hand, the cooperation between the various agencies of the Publicis Groupe has intensified more and more over the past year,” continues Eiselin. Customers would increasingly use the potential of the interaction between experts from the fields of advertising, digital, media, performance and branding. “On the other hand, we are convinced that the creativity and communication power of over 200 colleagues and Stadelhoferstrasse will inspire us to break new ground and take on different perspectives.”
MetaDesign officially moved exactly one month ago. The agency has had its new domicile on Stadelhoferstraße since September 1st. “As part of our ‘Future of Work’ initiative, we basically thought about how we would like to work in the future,” says Lukas Eiselin to persoenlich.com. In addition to the possibility of working from home or on the move, investments are being made in a “MetaDesign Brand Space” on Stadelhoferstrasse as well as in co-working spaces organized across the agency. “This is how we at MetaDesign maintain our independence and create space for interdisciplinary cooperation. And thus also jobs for all 40 MetaDesign employees. ” At the moment, however, the agency is following the recommendation of the Federal Council and mainly working from home.