Media and Games Invest SE: Acquisition of Match2One, a Sweden-based self-service advertising platform

• Match2One (“M2O”), a fast-growing, self-service demand-side platform with a technologically advanced user interface and focus on e-commerce and SMEs, is acquired by Verve Group, MGI’s media segment that further complements its technology stack.
• M2O’s platform is only at the beginning of its journey with still very limited international focus. As part of the Verve Group, a rapid international rollout and scaling is expected. In addition, there are strong synergy opportunities with MGI’s gaming segments by e.g. enable in-store gaming promotions.

September 30, 2021 – Media and Games Invest (“MGI” or “The Company”, ISIN: MT0000580101; ticker M8G; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange) today acquired Match2One, a Sweden-based self-service programmer advertising platform.

Match2One was founded in 2015, is based in Stockholm, Sweden and has a team of about 25 employees. Over the years, the company has developed a very easy-to-use e-commerce platform for self-service for small and medium-sized enterprises (“SME”). The Match2One platform is accretive to Verve Group’s programmatic vertical full stack offering and adds a demand side platform for SMEs to the technology stack. While Match2One, due to its limited financial resources, has only launched its platform in a few countries, Verve Group will now, after integrating the Match2One platform into the offering, further internationalize the platform and drive partner acquisitions forward.

Match2One’s self-service programmatic advertising platform is highly scalable. With an easy-to-use interface, which Verve Group’s management considers unique in the industry in terms of functionality and efficiency, M2O’s offering is aimed directly at marketing teams of medium and small advertisers, including e-commerce features. So far, most focus has been on the Swedish market, which represents the app. 50% of revenue. The integration in Verve Group is expected to accelerate the global rollout considerably. In addition, M2O has a well-stocked product plan that can be utilized much faster by using synergies with Verve Group.

Match2One’s platform enables marketing teams to independently conduct programmatic user acquisition campaigns without relying on external partners. This also makes the platform perfect for the gaming sector, with its large number of medium-sized publishers whose success depends on efficient user acquisition. In addition, Match2One’s e-commerce promotion platform will enable gaming companies to directly market merchandise in their gaming stores.

After connecting Match2One to the platform, it is expected that Match2One will show significant growth from 2022 onwards. The management of Match2One is determined to stay on board. The deal was signed and closed today.

Remco Westermann, CEO and Chairman of the Board of MGI: “With Match2One, we were able to complete our fifth acquisition this year. The technology is very accretive and strengthens our demand side. We like the team and see a lot of growth potential and expect strong synergies with the game part. Match2One is expected to support our growth from 2022 onwards. “

Mikael Kreuger, CEO, Match2One: “We are very pleased to join the Verve Group and their rapid advances in the ad-tech field. This means that we unlock synergies and gain access to a global market space that allows us to realize the full scalability of the platform. We see this as a natural step in our goal to equip small and medium-sized businesses around the world with access to a self-service programmatic advertising platform, across a variety of marketing channels. “

Responsible parties

The information in this notice has been published by the authority of the persons responsible below for publication at the time specified by MGI’s news distributor EQS Newswire at the time of publication of this notice. Responsible persons below can be contacted for further information.

For more information, please contact:

Sören Barz
Head of Investor Relations
+49 170376 9571
[email protected], [email protected]
www.mgi-se.com

Jenny Rosberg, ROPA, IR contact Stockholm
+46707472741
[email protected]

Axel Mühlhaus / Dr Sönke Knop, edicto GmbH, IR contact Frankfurt
+49 69 9055 05 51
[email protected]

About Media and Games Invest SE

Media and Games Invest SE is a digitally integrated gaming and media company with a main operating presence in Europe and North America. The company combines organic growth with value-creating synergistic acquisitions, which shows continuous strong, profitable growth with a CAGR revenue of 78% (2018 – LTM Q2’21). In addition to strong organic growth, MGI Group has successfully acquired more than 30 companies and assets over the past 6 years. The acquired assets and companies are integrated and, among other things, cloud technology is actively used to achieve efficiency gains and competitive advantages. The company’s shares are listed on the Nasdaq First North Premier Growth Market in Stockholm and in the Scale segment on the Frankfurt Stock Exchange. The company has a covered bond that is listed on Nasdaq Stockholm and on the Frankfurt Stock Exchange Open Market and an uncertain bond listed on the Frankfurt Stock Exchange Open Market.

The company’s certified advisor on the Nasdaq First North Premier Growth Market is FNCA Sweden AB; [email protected], + 46-8-528 00 399.

Forward-looking statements

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