Lady Gaga in Prague: Online jazz performance
Virtually and through Westfield’s worldwide centers, fans of Lady Gaga’s singers were able to watch online performances with the help of a streaming platform in fan brands in more than twenty shopping centers in Europe and the United States. Fans could take part in the event on connected networks in cities around the world in London, Los Angeles, Pai, Barcelona, Stockholm, Vienna, Prague or Varav.
Eligible recipients received free limited tickets to exclusive online performances via e-mail and were among the first to hear live live classical jazz hits from Lady Gaga’s new album and Tony Bennett’s American song Love For Sale.
The singer began performing with the song Luck Be A Lady, during which she appeared to fans in athletes decorated with pem and beads. The murderous model was designed by her sister Natali Germanotta.
With the ingenious jazz band that accompanied her, the music icon also introduced several new songs from the expected album, including Night And Day, Lets Do It and Fly Me To The Moon. The singer performed the words of some of her biggest hits Poker Face and Born This Way. A total of tinct songs were heard during the evening, Lady Gaga said goodbye to the famous song New York, New York.
Westfield Chodov offered a special fan show, in which fans could get a performance together directly in the shopping center. Fanzna was inspired by a new album, she found a season in cabaret style. There was also a limited edition of Lady Gaga’s promotional items.
Fans who have connected online from home could enjoy Watch Together with their close performances in their own private rooms with maximum user capacity.
Tickets for the online performance and the fan stage were available free of charge, the organizer invited the girls to support the Lady Gaga Singing Foundation called Born This Way and the Tony Bennett Exploring The Arts.
After working with Westfield on many live music performances, we are moving to move the artist’s performance back to a new level and bring them to customer centers around the world, both online and offline. This is our first joint event, when we will really be able to connect fans from all over the world, described the event Jurgen Grebner from the recorder of International Interscope Records.
