With effect from September 1st, the BHB trade association has another very welcome addition:
All participants are looking forward to intensifying the contacts that have already been maintained in the past by working together at the association level.
die 3e AG, Formed in 1989 as a merger of three hardware associations operating in Austria, has become one over the last few decades Heavyweight within the Specialist trade cooperation developed. The 3e Group generated external sales of 649 million euros in 2020, of which 475 million euros in Austria alone (145 member companies). A further 158 international member companies belong to the group in eleven countries in Central and Southern Europe.
die 3e has moved from the former focus of the past few years Bundling from Purchasing potential for their affiliated member companies to one modern service companiesn, which focuses on the topics of omnichannel marketing, digitization, development and implementation of specialist retail concepts and many other services. With the development of the LET’S DOIT Store 4.0 the 3e is the concept for the most modern Omnichannel tool stores Successful in Europe, where brick-and-mortar retail is intelligently dovetailed with online retail and real added value is created for customers. Also die Umbrella brand strategies the sales concepts LET’S DOIT HOLZPROFI and BAD & CO are constantly being promoted, which also refer to the success of the entire 3e Group.
Peter Tepaß, spokesman for BHBBoard member, is happy about the addition: “Especially in one volatile situation Like this one, it is very important that the stationary retailers in the industry know about the Future of the distribution channels and think about their design with service, advice and service. In the past, the 3e Group has always played a very active part in this, and we look forward to your contribution to the further development of our industry ”.
Markus Dulle, CEO of 3e-AG, also emphasizes the advantages of a strong network for the entire DIY trade: “Especially the development and restrictions for the DIY megastores with garden centers in the wake of the pandemic have shown how important die Communication and the exchange of information on the neutral association level is. With intensive cooperation, everyone involved wins ”. (BHB)